Partner Marketing Lead

AtoB
San Francisco, New York
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 5-7 yearsSkills: ["Communication","Collaboration","Data-driven","Copywriting","Marketing"]

Drive growth as a Partner Marketing Manager responsible for building and scaling GTM strategies for partner programs, leading lifecycle marketing, and coordinating cross-functional teams to optimize multi-channel campaigns. You’ll own messaging, activation, and revenue attribution for fintech/SaaS partnerships, shaping content and campaigns across email, SMS, and in-app touchpoints to boost wallet adoption and partner wallet program performance.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
AtoB
AtoB
8 months ago

Partner Marketing Lead

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 20 hours agoStatus: Live

Job Summary

Drive growth as a Partner Marketing Manager responsible for building and scaling GTM strategies for partner programs, leading lifecycle marketing, and coordinating cross-functional teams to optimize multi-channel campaigns. You’ll own messaging, activation, and revenue attribution for fintech/SaaS partnerships, shaping content and campaigns across email, SMS, and in-app touchpoints to boost wallet adoption and partner wallet program performance.
Location: San Francisco, New York
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Own the end-to-end partner GTM strategy, from launch planning and positioning to ongoing growth and optimization.
  • •Lead lifecycle marketing for partner programs, including onboarding, activation, engagement, reactivation, and upsell campaigns.
  • •Develop and execute multi-channel campaigns across email, SMS, landing pages, and in-app touchpoints to grow partner revenue and wallet adoption.
  • •Build and manage drip and nurture campaigns that drive application starts, card activations, spend growth, and long-term retention.
  • •Create and refine partner-specific messaging, content, and copy, ensuring clarity, consistency, and strong conversion.

Key Requirements

  • •5–7 years of experience in partner marketing, lifecycle marketing, or growth marketing within fintech, SaaS, or B2B platforms.
  • •Strong hands-on experience with email marketing and automation, including building drip campaigns and lifecycle flows.
  • •Experience running multi-channel campaigns (email, SMS, landing pages, content).
  • •Excellent copywriting and content creation skills, with the ability to adapt messaging for different partner audiences.
  • •Proven ability to use data to inform decisions, optimize performance, and tie marketing efforts to revenue outcomes.
Experience:5-7 yearsFintechSaaSB2B platformsPartner marketing
Skills:CommunicationCollaborationData-drivenCopywritingMarketing

Company Brief

AtoB
Provides payments and working-capital solutions tailored to fleets and the trucking industry, including fuel and spend cards, instant payments, and fraud protections to modernize transportation finance operations.
Industry: Fintech Infrastructure
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Funding: Series C
Headquarters: San Francisco, United States
Founded: 2019
Glassdoor
Glassdoor: 4.0
WebsiteLinkedInGlassdoor