Senior Manager, Demand Generation & Field Marketing

Inspectorio
Minneapolis
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Creativity","Analytical rigor","Cross-functional collaboration","Leadership"]

Build and scale the demand generation function from scratch, owning end-to-end pipeline generation across channels. Lead digital demand gen and field marketing/event programs that move prospects from awareness to opportunity with measurable, attributable outcomes. Embed AI into daily marketing workflows to automate tasks, generate content, personalize outreach, and analyze performance. Partner closely with Sales, Product, and executive leadership while leading a high-performing team.

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Inspectorio
Inspectorio
1 month ago

Senior Manager, Demand Generation & Field Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 3 hours agoStatus: Closed

Job Summary

Build and scale the demand generation function from scratch, owning end-to-end pipeline generation across channels. Lead digital demand gen and field marketing/event programs that move prospects from awareness to opportunity with measurable, attributable outcomes. Embed AI into daily marketing workflows to automate tasks, generate content, personalize outreach, and analyze performance. Partner closely with Sales, Product, and executive leadership while leading a high-performing team.
Location: Minneapolis
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own the full demand gen funnel end to end, including metrics, lead management, and reporting tied to pipeline and revenue.
  • •Lead strategy and execution across email, paid search/social, webinars, and organic social to extend field marketing reach.
  • •Own the full lifecycle of field events and partner activations, including budget, onsite execution, and post-event pipeline follow-through with clear attribution.
  • •Embed AI tools systematically to automate repetitive tasks, generate high-converting copy/creative, personalize outreach at scale, and improve decision-making with data.
  • •Build Inspectorio’s demand generation function from scratch—processes, tools, and playbooks—and set strategy aligned to company-wide revenue goals while partnering with Sales, Product, and executives.
Travel: Medium travel

Pay and Benefits

Perks:Paid LeaveRemote Work

Key Requirements

  • •5+ years in B2B SaaS marketing with direct ownership of demand generation and field marketing programs.
  • •Proven ability to turn field marketing and events into measurable, attributable pipeline using metrics like cost per opportunity and pipeline contribution.
  • •Experience across digital demand gen channels including email, paid search/social, and webinars alongside field marketing.
  • •Hands-on daily use of AI tools for automation, content generation, personalization, and data analysis.
  • •Strong cross-functional collaboration skills, especially with Sales and executive leadership.
Experience:5+ yearsB2B SaaS
Skills:CreativityAnalytical rigorCross-functional collaborationLeadership
Tech Stack:AIEmailPaid searchPaid socialWebinarsOrganic socialMarketing automationData analysis

Company Brief

Inspectorio
Provides a cloud-based quality, compliance, and supply chain visibility platform that helps brands, retailers, and manufacturers manage inspections, audits, and corrective actions to improve product quality and supplier performance across global supply chains.
Industry: Supply Chain Technology
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: New York, United States
WebsiteLinkedIn