Director of Product Marketing

Heidi Health
New York
Workplace: OnsiteFull timeUSD 180,000 - 200,000 annuallyFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Writing","Storytelling","Customer research","Competitive analysis","Cross-functional collaboration","Commercial thinking"]

Own product positioning, messaging, and go-to-market strategy for Heidi’s clinical AI tools. Lead major product launches end-to-end—targeting audiences, building launch plans, and ensuring sales readiness and adoption. Drive customer and market intelligence through research, win/loss analysis, competitive battlecards, and insight-driven recommendations. Enable Sales with core product marketing materials and proof (case studies, ROI stories) to help strategic deals win.

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Heidi Health
Heidi Health
1 day ago

Director of Product Marketing

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Last checked: 9 hours agoStatus: Live

Job Summary

Own product positioning, messaging, and go-to-market strategy for Heidi’s clinical AI tools. Lead major product launches end-to-end—targeting audiences, building launch plans, and ensuring sales readiness and adoption. Drive customer and market intelligence through research, win/loss analysis, competitive battlecards, and insight-driven recommendations. Enable Sales with core product marketing materials and proof (case studies, ROI stories) to help strategic deals win.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Own positioning and messaging across Heidi’s product suite, defining audiences, problems solved, and competitive differentiation.
  • •Lead GTM strategy for major product launches, including launch plans, sales readiness, adoption, and success measures.
  • •Build customer and market intelligence via customer research, win/loss analysis, competitive intelligence, and battlecards.
  • •Create product marketing materials Sales needs to sell Heidi (pitch decks, collateral, solution briefs, demo narratives).
  • •Turn customer outcomes into proof (case studies, ROI stories, references) and support strategic deals with tailored messaging and objection handling.

Pay and Benefits

Salary: USD 180,000 - 200,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401kLearning BudgetWellness Stipend

Key Requirements

  • •7+ years of product marketing experience, ideally in B2B SaaS, AI, healthcare, or complex technology categories.
  • •Independently owning positioning, messaging, and go-to-market strategy from development through execution.
  • •Experience working closely with Product and Sales to launch products and support complex sales motions.
  • •Exceptional writing and storytelling skills to clarify and differentiate complex products.
  • •Strong customer and commercial instincts using research, market insights, and performance data to make decisions.
Experience:7+ yearsB2B SaaSAIHealthcareHealth tech
Skills:WritingStorytellingCustomer researchCompetitive analysisCross-functional collaborationCommercial thinking

Company Brief

Heidi Health
Builds an AI medical scribe and clinical productivity platform that automates documentation, form-filling, and task management to expand clinician capacity across hospitals, GP clinics and specialist services worldwide.
Industry: HealthTech
Company Size: Medium (51 to 250 employees)
Growth: Scaleup
Valuation: USD 250M to 500M
Funding: Series B
Headquarters: Melbourne, Australia
Founded: 2019
Glassdoor
Glassdoor: 4.7
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