Growth Marketing Manager

Pallet
San Francisco, New York
Workplace: OnsiteFull timeUSD 140,000 - 190,000 annuallyFunction: Marketing & GrowthExperience: 3-7 yearsSkills: ["Performance measurement","Lead management","Stakeholder management","Learning agility","Program management"]

Own and improve Pallet’s digital marketing engine across paid acquisition, email, website optimization, content distribution, ABM, and emerging channels like SEO and AEO. Build marketing operations for automation, attribution, website tracking, lead routing, segmentation, and reporting. Scale programs to create qualified enterprise pipeline, optimize conversion paths, and measure performance using CRM and campaign-level attribution, partnering with sales and content teams.

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Pallet
Pallet
1 day ago

Growth Marketing Manager

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Last checked: 8 hours agoStatus: Live

Job Summary

Own and improve Pallet’s digital marketing engine across paid acquisition, email, website optimization, content distribution, ABM, and emerging channels like SEO and AEO. Build marketing operations for automation, attribution, website tracking, lead routing, segmentation, and reporting. Scale programs to create qualified enterprise pipeline, optimize conversion paths, and measure performance using CRM and campaign-level attribution, partnering with sales and content teams.
Location: San Francisco, New York
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own and improve paid digital programs that create qualified enterprise pipeline.
  • •Run marketing automation and email segmentation/nurture/lead-management programs.
  • •Improve website conversion paths, tracking, landing pages, and content.
  • •Measure channel performance using CRM and campaign-level attribution.
  • •Develop and distribute content across paid, owned, SEO, and AEO channels; support ABM for priority enterprise accounts and partner with sales/content teams.

Pay and Benefits

Salary: USD 140,000 - 190,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceVisionDentalPaid LeaveLife Insurance401kPaid ParentalLearning BudgetCommuter BenefitsMeal AllowanceHome Stipend

Key Requirements

  • •3-7 years of growth, digital, demand generation, or ABM experience.
  • •Experience marketing enterprise technology with a sales-led buying process.
  • •Experience across multiple channels, including paid digital, email, website, and content.
  • •Working knowledge of marketing automation, attribution, CRM reporting, and website tracking.
  • •Understanding of MQLs, SQLs, pipeline, and revenue conversion.
Experience:3-7 yearsGrowthDigital marketingDemand generationABMEnterprise technologyB2BStartup
Skills:Performance measurementLead managementStakeholder managementLearning agilityProgram management
Languages:English
Tech Stack:Paid acquisitionEmailWebsite optimizationContent distributionABMSEOAEOMarketing automationAttributionCRM reportingWebsite trackingLead routingSegmentationMQLsSQLs

Company Brief

Pallet
Provides an employer-focused platform that helps companies offer housing and homeownership benefits to employees, including relocation support, home purchase assistance, and housing-related resources to improve employee retention and recruitment.
Industry: HR Tech
Headquarters: United States
Website