Assistant Product Manager Apparel, ORI/BB

Adidas
Shanghai
Full timeFunction: Product ManagementExperience: 2-4 yearsEducation: bachelorsSkills: ["Communication","Cross-functional collaboration","Analytical thinking","Solution orientation","Proactive problem-solving"]

Bring consumer and sport/street insights into apparel product concepts by driving category direction and supporting implementation for local markets. Manage range direction within the sport/street area, propose range strategy and execution plans, and work across Design, Operations, Materials, Costing, Planning, and Process to improve speed to market. Analyze business performance, prepare range presentations by audience, and support Concept to Consumer (CtC) direction updates through product information systems.

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Adidas
Adidas
1 day ago

Assistant Product Manager Apparel, ORI/BB

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Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Bring consumer and sport/street insights into apparel product concepts by driving category direction and supporting implementation for local markets. Manage range direction within the sport/street area, propose range strategy and execution plans, and work across Design, Operations, Materials, Costing, Planning, and Process to improve speed to market. Analyze business performance, prepare range presentations by audience, and support Concept to Consumer (CtC) direction updates through product information systems.
Location: Shanghai
Employment Type: Full time
Job Function: Product Management
Seniority: Mid level

Key Responsibilities

  • •Manage range direction and sharpen creation direction within the sport/street area to win in the market.
  • •Propose range strategy and an execution plan, acting as a range expert for key stakeholders across teams and markets.
  • •Coordinate range creation tasks within timelines, with focus on speed to market.
  • •Collaborate cross-functionally (Design, Operations, Materials, Costing, Planning, Process) and support concept-to-consumer (CtC) direction into relevant ranges.
  • •Analyze business performance, prepare and present ranges and business topics for audiences, and maintain product information system updates.

Key Requirements

  • •College degree, preferably in marketing, business, or fashion.
  • •2–4 years product marketing experience with an APP background in sport/street/fashion brands.
  • •Strong knowledge of the sport/street industry and local market landscape.
  • •Good product creation, consumer, and retail knowledge for GCA market needs.
  • •Fluent English and strong PC skills (MS Office, especially PowerPoint and Excel).
Experience:2-4 yearsSport/streetFashionProduct marketingRetail
Education:Bachelor's in marketing / business / fashion
Skills:CommunicationCross-functional collaborationAnalytical thinkingSolution orientationProactive problem-solving
Languages:English
Tech Stack:MS OfficePowerPointExcel

Company Brief

Adidas
Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1949
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