World Economic Forum

6 days ago

Digital Marketing Specialist

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 1 hour agoStatus: Live

Job Summary

Develop and execute an email marketing strategy to drive engagement, conversion, and retention for global audiences. Build and optimize automated email journeys and lifecycle campaigns using Salesforce Marketing Cloud, including onboarding and re-engagement flows. Create persona- and lifecycle-based newsletter and email content, analyze performance data to improve conversion rates, and collaborate across product, analytics, content, and partnership teams. Ensure email compliance with regulations such as GDPR and CAN-SPAM.

Location: Geneva

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Develop and execute an email marketing strategy to drive user engagement, conversion, and retention using Salesforce Marketing Cloud (SFMC).
•Design, build, and optimize automated email journeys and lifecycle campaigns for different audience segments.
•Create compelling content for newsletters and targeted email campaigns tailored to lifecycle stages and personas.
•Analyze campaign performance data and segment audiences to refine outreach and optimize conversion.
•Collaborate cross-functionally with product, analytics, content, and partnership teams, and ensure compliance with regulations such as GDPR and CAN-SPAM.

Key Requirements

•Bachelor’s degree in marketing, communications, business, or a related field.
•5+ years of experience in email marketing, digital marketing, or corporate communications, preferably in a global or NGO context.
•Hands-on experience with Salesforce Marketing Cloud, including Journey Builder, Automation Studio, and Email Studio (or similar email automation platforms).
•Strong written and verbal communication skills to create engaging, effective email content.
•Analytical mindset with experience interpreting data, segmenting audiences, and optimizing campaigns for growth.

Experience:5+ yearsGlobalNGO

Education:Bachelor's in marketing, communications, business

Skills:CommunicationAnalytical mindsetOrganizational skillsProject managementStakeholder management

Languages:English

Tech Stack:Salesforce Marketing CloudSFMCJourney BuilderAutomation StudioEmail StudioEmail marketing

Company Brief

World Economic Forum

An independent non-profit organization that engages political, business, cultural and other leaders to shape global, regional and industry agendas, best known for its annual meeting in Davos and research on global economic issues.

Industry: Nonprofit

Company Size: Enterprise (1,001+ employees)

Growth: Nonprofit & NGO

Headquarters: Geneva, Switzerland

Founded: 1971

Website LinkedIn

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World Economic Forum

6 days ago

Digital Marketing Specialist

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 1 hour agoStatus: Live

Job Summary

Location: Geneva

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Develop and execute an email marketing strategy to drive user engagement, conversion, and retention using Salesforce Marketing Cloud (SFMC).
•Design, build, and optimize automated email journeys and lifecycle campaigns for different audience segments.
•Create compelling content for newsletters and targeted email campaigns tailored to lifecycle stages and personas.
•Analyze campaign performance data and segment audiences to refine outreach and optimize conversion.
•Collaborate cross-functionally with product, analytics, content, and partnership teams, and ensure compliance with regulations such as GDPR and CAN-SPAM.

Key Requirements

•Bachelor’s degree in marketing, communications, business, or a related field.
•5+ years of experience in email marketing, digital marketing, or corporate communications, preferably in a global or NGO context.
•Hands-on experience with Salesforce Marketing Cloud, including Journey Builder, Automation Studio, and Email Studio (or similar email automation platforms).
•Strong written and verbal communication skills to create engaging, effective email content.
•Analytical mindset with experience interpreting data, segmenting audiences, and optimizing campaigns for growth.

Experience:5+ yearsGlobalNGO

Education:Bachelor's in marketing, communications, business

Skills:CommunicationAnalytical mindsetOrganizational skillsProject managementStakeholder management

Languages:English

Tech Stack:Salesforce Marketing CloudSFMCJourney BuilderAutomation StudioEmail StudioEmail marketing

Company Brief

World Economic Forum

Industry: Nonprofit

Company Size: Enterprise (1,001+ employees)

Growth: Nonprofit & NGO

Headquarters: Geneva, Switzerland

Founded: 1971

Website LinkedIn