Performance Marketing Specialist

DocuSign
São Paulo
Workplace: HybridFull timeFunction: Marketing & GrowthEducation: bachelorsSkills: ["Attention to detail","Analytical skills","Communication","Organizational skills","Process improvement"]

Execute and optimize multi-channel paid media campaigns for EMEA markets from the São Paulo hub, partnering with Performance Marketing Managers to turn strategy into high-quality execution. Build and improve campaign operations, reporting, and AI-driven workflows; monitor performance, QA setups, and troubleshooting across channels including LinkedIn, YouTube, Meta, StackAdapt, and Demandbase. Deliver insights through dashboards and reporting, support experimentation, and ensure campaign hygiene and tracking accuracy.

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FursaFursa
DocuSign
DocuSign
1 month ago

Performance Marketing Specialist

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Last checked: 15 hours agoStatus: Live

Job Summary

Execute and optimize multi-channel paid media campaigns for EMEA markets from the São Paulo hub, partnering with Performance Marketing Managers to turn strategy into high-quality execution. Build and improve campaign operations, reporting, and AI-driven workflows; monitor performance, QA setups, and troubleshooting across channels including LinkedIn, YouTube, Meta, StackAdapt, and Demandbase. Deliver insights through dashboards and reporting, support experimentation, and ensure campaign hygiene and tracking accuracy.
Location: São Paulo
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Build, document, and continuously improve processes, workflows, and checklists to help the Performance Marketing team operate efficiently and consistently.
  • •Execute paid media campaigns for EMEA across channels such as LinkedIn, YouTube, StackAdapt, Demandbase, Meta, including campaign builds, trafficking, QA, and go-live checks.
  • •Monitor campaign performance daily and weekly and adjust bids, budgets, audiences, and creatives within agreed guardrails to improve efficiency and hit targets.
  • •Maintain campaign hygiene across platforms (e.g., naming conventions, URL parameters, negative lists, brand safety settings) and troubleshoot marketing technologies like advertising pixels and tracking parameters.
  • •Support experimentation and reporting by setting up A/B tests, pulling campaign data from multiple sources, and building monitoring dashboards and readouts.

Key Requirements

  • •Bachelor’s degree or equivalent practical experience.
  • •3+ years of experience in digital advertising or performance marketing (agency or in-house).
  • •Hands-on experience executing campaigns in at least two major digital channels (e.g., paid social, display/programmatic, video, or search).
  • •Professional proficiency in Portuguese and English (written and spoken).
  • •Comfort working with self-serve ad platforms (e.g., LinkedIn Campaign Manager, Meta Ads Manager, DSPs) and ABM platforms like Demandbase.
Experience:B2BSaaSPerformance marketingDigital advertising
Education:Bachelor's
Skills:Attention to detailAnalytical skillsCommunicationOrganizational skillsProcess improvement
Languages:PortugueseEnglish
Tech Stack:LinkedIn Campaign ManagerMeta Ads ManagerStackAdaptDemandbaseDSPsGoogle SheetsExcelGoogle Data StudioLooker StudioTableauHexClaude CodeChatGPTGleanA/B testsAdvertising pixelsThird-party tagsTracking parametersURL parameters

Company Brief

DocuSign
Provides a cloud-based electronic signature and intelligent agreement management platform that automates document workflows, identity verification, contract lifecycle management, and agreement analytics for enterprises and individuals worldwide.
Industry: LegalTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2003
Glassdoor
Glassdoor: 3.6
WebsiteLinkedInGlassdoor