Associate Manager, Brand & Product Strategy - Beverages

Yum! Brands
Irvine
Workplace: HybridFull timeUSD 109,400 - 128,600 annuallyFunction: Strategy & Corporate DevelopmentExperience: 4+ yearsEducation: bachelorsSkills: ["Organizational","Proactive","Detail oriented","Cross-functional coordination","Storytelling"]

Execute and optimize Taco Bell’s national beverage strategy by leading planning and go-to-market execution for beverage and test programs. Own the Freeze product pipeline from early flavor exploration through consumer testing, briefs, and cross-category integration. Coordinate agencies and internal partners for multi-channel creative development, maintain program trackers with Insights & Analytics and Finance, and drive performance through clear storytelling and leadership-ready materials.

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Yum! Brands
Yum! Brands
2 days ago

Associate Manager, Brand & Product Strategy - Beverages

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Source: Company careers pageValidated by: Fursa AI
Last checked: 16 hours agoStatus: Live

Job Summary

Execute and optimize Taco Bell’s national beverage strategy by leading planning and go-to-market execution for beverage and test programs. Own the Freeze product pipeline from early flavor exploration through consumer testing, briefs, and cross-category integration. Coordinate agencies and internal partners for multi-channel creative development, maintain program trackers with Insights & Analytics and Finance, and drive performance through clear storytelling and leadership-ready materials.
Location: Irvine
Workplace: Hybrid
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Manager level

Key Responsibilities

  • •Support planning and execution of national beverage and test programs across product/creative development to go-to-market
  • •Contribute to the strategy and execution of Taco Bell’s core beverage portfolio and emerging growth platforms, including Live Más Café
  • •Own the Freeze product pipeline, including flavor exploration, consumer testing, product briefs, and beverage & food integration
  • •Coordinate agencies and internal partners to progress briefs and multi-channel asset development for owned and paid channels
  • •Partner with Insights & Analytics and Finance to maintain trackers, review program performance, and synthesize insights for future initiatives

Pay and Benefits

Salary: USD 109,400 - 128,600 annually
Perks:401kHealth InsuranceDentalChildcareGym MembershipParental LeaveAdoption AssistancePaid Leave

Key Requirements

  • •4+ years of experience in brand management, product marketing, or related fields
  • •BA required; business, marketing, or communications degree preferred
  • •Experience managing creative development, cross-functional workflows, and complex timelines in fast-paced environments
  • •Strong creative brief writing, deck building, and storytelling abilities
  • •Comfortable coordinating across multiple stakeholders and serving as a central hub for information flow
Experience:4+ yearsBrand managementProduct marketingFast-paced environmentsQSRRestaurants
Education:Bachelor's
Skills:OrganizationalProactiveDetail orientedCross-functional coordinationStorytelling
Tech Stack:Microsoft OfficePowerPoint

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Yum! Brands
Yum! Brands is a global quick-service restaurant company that develops, franchises and operates KFC, Pizza Hut, Taco Bell and Habit Burger & Grill, serving tens of thousands of restaurants across more than 150 countries with digital and franchise-led growth strategies.
Industry: Restaurants & Food Service
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Louisville, United States
Founded: 1997
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