Senior Digital Marketing Executive

Plan, execute, and optimize paid acquisition campaigns across Google Ads, Meta, TikTok, and other digital platforms. Own budgets and KPIs (Leads, Customer Acquisition, CPL, CPA), analyze performance and customer data, and deliver actionable reporting. Continuously improve campaigns via monitoring, A/B testing, and experimentation, while exploring new acquisition channels. Collaborate across creative, product, and cross-functional teams to support a full-funnel marketing approach including SEO, content, and CRM.