Adidas

2 weeks ago

Director Category Mgt, FTW Originals (Shanghai, SH, CN)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 9 hours agoStatus: Live

Job Summary

Lead the strategic direction and cultural positioning of adidas Originals Footwear in Greater China. Own a 3–5 year category plan and execute seasonal product and go-to-market strategies that balance heritage and new franchises. Drive financial targets across retail, eCom, and wholesale, managing pricing, margin, forecasts, and inventory while building the seasonal marketing calendar. Partner cross-functionally to deliver sell-through, brand heat, and Gen-Z relevance across sneaker culture and streetwear.

Location: Shanghai

Workplace: Onsite

Employment Type: Full time

Job Function: Executive & General Management

Seniority: Director level

Key Responsibilities

•Lead the strategic direction and cultural positioning of Originals Footwear in Greater China, translating global brand equity into locally resonant product and storytelling strategies.
•Define and execute the Originals Footwear seasonal product and go-to-market strategy, balancing heritage icons with new franchises.
•Provide category leadership across functions by setting vision, strategic objectives, and financial targets (Net Sales, Margin, Contribution) and delivering commitments across retail, eCom, and wholesale.
•Own forecasting and inventory management (OTB, monthly flow, stock turn, aged inventory, sell-through) while monitoring pricing architecture and go-in margin targets.
•Develop the seasonal marketing calendar and drive sell-through performance through dashboards, aligning cross-functional partners to ensure cohesive seasonal and annual execution.

Travel: Medium travel

Key Requirements

•10+ years of experience in merchandising/product, marketing, sales/retail, with significant experience in lifestyle footwear, streetwear, or fashion-led categories (GCA/Asia experience preferred).
•University degree in Business or equivalent experience; MBA preferred.
•Proven people management experience and ability to foster a high-performance culture.
•Strong presentation, communication, negotiation, and influencing skills with senior stakeholders in a global matrix organization.
•Fluent in English and Mandarin (required for local market engagement), with experience working across different cultures/teams.

Experience:10+ yearsLifestyle footwearStreetwearFashion-led categoriesSporting goods

Education:Bachelor's

Skills:LeadershipCommunicationNegotiationInfluencingAnalytical problem-solving

Languages:EnglishMandarin

Company Brief

Adidas

Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Herzogenaurach, Germany

Founded: 1949

Glassdoor: 3.8

Website LinkedIn Glassdoor

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Adidas

2 weeks ago

Director Category Mgt, FTW Originals (Shanghai, SH, CN)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 9 hours agoStatus: Live

Job Summary

Location: Shanghai

Workplace: Onsite

Employment Type: Full time

Job Function: Executive & General Management

Seniority: Director level

Key Responsibilities

•Lead the strategic direction and cultural positioning of Originals Footwear in Greater China, translating global brand equity into locally resonant product and storytelling strategies.
•Define and execute the Originals Footwear seasonal product and go-to-market strategy, balancing heritage icons with new franchises.
•Provide category leadership across functions by setting vision, strategic objectives, and financial targets (Net Sales, Margin, Contribution) and delivering commitments across retail, eCom, and wholesale.
•Own forecasting and inventory management (OTB, monthly flow, stock turn, aged inventory, sell-through) while monitoring pricing architecture and go-in margin targets.
•Develop the seasonal marketing calendar and drive sell-through performance through dashboards, aligning cross-functional partners to ensure cohesive seasonal and annual execution.

Travel: Medium travel

Key Requirements

•10+ years of experience in merchandising/product, marketing, sales/retail, with significant experience in lifestyle footwear, streetwear, or fashion-led categories (GCA/Asia experience preferred).
•University degree in Business or equivalent experience; MBA preferred.
•Proven people management experience and ability to foster a high-performance culture.
•Strong presentation, communication, negotiation, and influencing skills with senior stakeholders in a global matrix organization.
•Fluent in English and Mandarin (required for local market engagement), with experience working across different cultures/teams.

Experience:10+ yearsLifestyle footwearStreetwearFashion-led categoriesSporting goods

Education:Bachelor's

Skills:LeadershipCommunicationNegotiationInfluencingAnalytical problem-solving

Languages:EnglishMandarin

Company Brief

Adidas

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Herzogenaurach, Germany

Founded: 1949

Glassdoor: 3.8

Website LinkedIn Glassdoor