Field Marketing Manager (NYC)

Coder
New York
Workplace: RemoteFull timeUSD 110,000 - 149,000 annuallyFunction: Marketing & GrowthExperience: 4-7 yearsSkills: ["Project management","Written communication","Verbal communication","Stakeholder management","Organization"]

Drive regional field marketing and ABM programs across North America, aligned to global strategy to build awareness, support sales, and generate pipeline. Plan and execute virtual and in-person events (from developer meetups to engineering roundtables), localize campaign messaging for North American audiences, and run co-branded initiatives with alliances, resellers, and channel partners. Partner with sales on ABM plays for priority accounts, coordinating assets, communications, and pre-/post-event motions.

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FursaFursa
Coder
Coder
1 month ago

Field Marketing Manager (NYC)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 10 hours agoStatus: Live

Job Summary

Drive regional field marketing and ABM programs across North America, aligned to global strategy to build awareness, support sales, and generate pipeline. Plan and execute virtual and in-person events (from developer meetups to engineering roundtables), localize campaign messaging for North American audiences, and run co-branded initiatives with alliances, resellers, and channel partners. Partner with sales on ABM plays for priority accounts, coordinating assets, communications, and pre-/post-event motions.
Location: New York
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Execute regional field marketing plans aligned to global strategy and North America priorities.
  • •Run virtual and in-person events, including developer meetups, platform engineering roundtables, and enterprise field programs.
  • •Support lead generation and pipeline goals through strategic programs, clear handoffs, and timely follow-through.
  • •Localize campaign content and messaging for North American audiences in partnership with global marketing teams.
  • •Partner with sales on ABM plays for high-priority accounts, coordinating account-specific assets and pre-/post-event motions.

Pay and Benefits

Salary: USD 110,000 - 149,000 annually
Equity and Bonus:Equity

Key Requirements

  • •4–7 years of field marketing experience, preferably in B2B technology or developer-focused companies.
  • •Hands-on experience executing regional field marketing programs, including events, partner campaigns, and sales-aligned motions.
  • •Experience supporting or executing account-based marketing (ABM), including target account planning and personalized touchpoints.
  • •Strong project management skills to manage timelines, vendors, details, and cross-functional inputs.
  • •Familiarity with project management tools such as Asana or similar systems.
Experience:4-7 yearsB2B technologyDeveloper toolsB2B marketingEnterprise SaaSOpen-source
Skills:Project managementWritten communicationVerbal communicationStakeholder managementOrganization
Tech Stack:AsanaSalesforceHubSpot6senseHockeyStackMarketing automationCRMABM platformsEvent platforms

Company Brief

Coder
Provides self-hosted cloud development environments and enterprise tooling that centralize developer workspaces, improving security, onboarding, and developer productivity for organizations.
Industry: Developer Tools
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Funding: Series B
Headquarters: Austin, United States
Founded: 2017
Glassdoor
Glassdoor: 4.4
WebsiteLinkedInGlassdoor