Senior Marketing Manager (B2B General Insurance) (North Sydney, AU)

Zurich Insurance
Australia
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Stakeholder management","Campaign management","Budget management","Copywriting","Data-driven decision making"]

Lead end-to-end B2B general insurance marketing strategy and campaigns, from annual planning and go-to-market execution through to performance measurement and continuous improvement. Partner with stakeholders to shape messaging, identify opportunities, and strengthen market presence and partner engagement. Use customer, product, market, and competitor insights to define audiences and drive ROI, ensuring all touchpoints and assets remain on-brand across digital, social, partner, and internal channels.

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Zurich Insurance
Zurich Insurance
1 day ago

Senior Marketing Manager (B2B General Insurance) (North Sydney, AU)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 10 hours agoStatus: Live

Job Summary

Lead end-to-end B2B general insurance marketing strategy and campaigns, from annual planning and go-to-market execution through to performance measurement and continuous improvement. Partner with stakeholders to shape messaging, identify opportunities, and strengthen market presence and partner engagement. Use customer, product, market, and competitor insights to define audiences and drive ROI, ensuring all touchpoints and assets remain on-brand across digital, social, partner, and internal channels.
Location: Australia
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Build and deliver strategic, outcome-focused marketing plans for the B2B general insurance segment.
  • •Develop and execute end-to-end campaigns, communications, and collateral to engage partners and elevate Zurich’s profile.
  • •Use audience, product, market, and competitor insights to inform strategy, messaging, and go-to-market activity.
  • •Influence and partner with stakeholders to identify opportunities, shape recommendations, and support business outcomes.
  • •Track performance, measure ROI, run post-implementation reviews, and apply learnings to drive continuous improvement.

Pay and Benefits

Perks:Parental LeaveHybrid WorkWellness StipendHome Office

Key Requirements

  • •Strong digital mindset for developing marketing initiatives that connect with partners and customers.
  • •Demonstrated experience supporting marketing strategy, annual planning, and go-to-market aligned to business priorities.
  • •Ability to define key audiences and customer segments to shape targeted marketing activity.
  • •Proven capability developing and delivering end-to-end campaigns, including go-to-market planning and execution.
  • •Strong copywriting and content creation skills for customer-focused communications across multiple channels.
Experience:InsuranceB2B marketing
Skills:Stakeholder managementCampaign managementBudget managementCopywritingData-driven decision making

Company Brief

Zurich Insurance
Zurich Insurance Group is a global insurance company offering a wide range of general insurance and life insurance products and services to individuals, small businesses and large corporations across multiple markets worldwide.
Industry: Insurance
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Zurich, Switzerland
Founded: 1872
Glassdoor
Glassdoor: 3.7
WebsiteLinkedIn