Product Marketing Manager

Pump.co
San Francisco
Workplace: OnsiteFull timeUSD 100,000 - 150,000 annuallyFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Storytelling","Strategy","Project management","Cross-functional alignment","Data-driven"]

Own product positioning, messaging, and go-to-market strategy across all channels. Partner with product and engineering to translate platform features into customer benefits, and produce content such as blogs, landing pages, case studies, product updates, and email campaigns. Lead SEO, PR outreach, and event programs (virtual and field), then align with demand gen and sales on collateral and buyer personas. Use analytics to track KPIs and conduct market and competitor research to shape positioning and product decisions.

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FursaFursa
Pump.co
Pump.co
16 hours ago

Product Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live

Job Summary

Own product positioning, messaging, and go-to-market strategy across all channels. Partner with product and engineering to translate platform features into customer benefits, and produce content such as blogs, landing pages, case studies, product updates, and email campaigns. Lead SEO, PR outreach, and event programs (virtual and field), then align with demand gen and sales on collateral and buyer personas. Use analytics to track KPIs and conduct market and competitor research to shape positioning and product decisions.
Location: San Francisco
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Own product positioning, messaging, and go-to-market strategy across all channels
  • •Collaborate with product and engineering to translate features into customer benefits
  • •Write and publish content including blogs, landing pages, customer case studies, product updates, and email campaigns
  • •Lead SEO strategy and manage external PR efforts to build brand awareness
  • •Plan and execute events and partner with sales to create collateral aligned to buyer personas

Pay and Benefits

Salary: USD 100,000 - 150,000 annually
Perks:Health InsuranceDental401kPaid LeaveLearning Budget

Key Requirements

  • •3-5 years of product marketing experience, preferably in B2B SaaS or developer tools
  • •Proven experience with SEO, PR outreach, content marketing, and event strategy
  • •Strong writing and storytelling skills to turn complex ideas into clear messaging
  • •Familiarity with communication APIs such as Twilio and Courier (or similar) and comfort marketing technical products
  • •Experience using Google Analytics, Hubspot, or similar tools and comfort in a fast-paced startup environment
Experience:5+ yearsB2B SaaSDeveloper toolsStartup
Skills:StorytellingStrategyProject managementCross-functional alignmentData-driven
Tech Stack:TwilioCourierGoogle AnalyticsHubspotSEOPR outreach

Eligibility

Nationality:US National
Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Pump.co
Operates LootRush, a platform focused on gamer engagement and digital rewards, enabling users to earn in-game items, participate in promotions, and discover partner offers across games and apps to enhance player retention and monetization.
Industry: Gaming
Website