Social Media Specialist, Sharjah, UAE

Air Arabia
Sharjah
Workplace: OnsiteFull timeFunction: Communications, PR & CommunityExperience: 5+ yearsEducation: bachelorsSkills: ["Communication","Content creation","Copywriting","Community management","Crisis handling"]

Own and execute the company social media strategy across major platforms, ensuring brand-aligned, engaging content and consistent messaging. Manage content calendars, monitor performance metrics and sentiment, and report insights to the team. Plan and run paid and organic campaigns, handle community engagement and escalations, and support influencer partnerships, event coverage, and social media crisis communications. Collaborate with internal teams, agencies, and analytics/listening tool providers to improve workflow and results.

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FursaFursa
Air Arabia
Air Arabia
2 days ago

Social Media Specialist, Sharjah, UAE

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Last checked: 3 hours agoStatus: Live

Job Summary

Own and execute the company social media strategy across major platforms, ensuring brand-aligned, engaging content and consistent messaging. Manage content calendars, monitor performance metrics and sentiment, and report insights to the team. Plan and run paid and organic campaigns, handle community engagement and escalations, and support influencer partnerships, event coverage, and social media crisis communications. Collaborate with internal teams, agencies, and analytics/listening tool providers to improve workflow and results.
Location: Sharjah
Workplace: Onsite
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Mid level

Key Responsibilities

  • •Support execution of the company’s social media strategy across relevant platforms in line with corporate objectives and brand guidelines.
  • •Maintain and manage the social media content calendar, including planning, creating, curating, and scheduling content.
  • •Track social media performance metrics (reach, engagement, follower growth, sentiment, conversion) and produce regular reports and insights.
  • •Execute paid social media and follower campaigns in coordination with the Digital Marketing team.
  • •Monitor community engagement, respond to comments/messages/reviews, escalate sensitive matters, and support social media crisis communication.

Key Requirements

  • •Bachelor’s degree in Marketing, Communications, or Digital Marketing (or equivalent).
  • •5+ years of progressive experience in social media management, digital marketing, or communications, preferably in aviation, travel, or service industry.
  • •Proven ability to build and grow brand presence across major social platforms with strong analytics and listening tool understanding.
  • •Strong content creation, copywriting, and basic photo/video editing skills.
  • •Experience planning and managing paid social campaigns and budgets, plus community/reputation management and crisis handling.
Experience:5+ yearsAviationTravelService industryDigital marketing
Education:Bachelor's in Marketing/Communications/Digital Marketing
Skills:CommunicationContent creationCopywritingCommunity managementCrisis handling
Languages:EnglishArabic
Tech Stack:FacebookInstagramX/TwitterLinkedInYouTubeTikTokSnapchatMeta Business SuiteHootsuiteSprinklrSocialinsiderGoogle AnalyticsMicrosoft OfficeSEOInfluencer marketing

Company Brief

Air Arabia
Air Arabia is a low-cost carrier based in the United Arab Emirates, offering scheduled passenger and cargo services across the Middle East, North Africa, Asia and Europe with a focus on affordable regional air travel.
Industry: Airlines
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Sharjah, United Arab Emirates
Founded: 2003
WebsiteLinkedIn