Marketing Strategy Manager - Mandarin speaker

Fever Up
Madrid
Workplace: HybridFull timeFunction: Strategy & Corporate DevelopmentExperience: 8+ yearsSkills: ["Analytical mindset","Executive communication","Cross-functional collaboration","Negotiation","Strategic planning"]

Own Fever’s APAC marketing strategy, driving demand, visibility, and long-term growth across a portfolio of experiences and major global IP partnerships like F1 and Harry Potter. Build data-driven, multi-channel campaigns across WeChat, ByteDance Ocean Engine (Douyin/Toutiao), Xiaohongshu, and Baidu, and manage KOL/KOC and MCN initiatives. Lead performance marketing, budget ownership, and forecasting with a China-focused, P&L-driven approach.

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Fever Up
Fever Up
4 days ago

Marketing Strategy Manager - Mandarin speaker

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Last checked: 6 hours agoStatus: Live

Job Summary

Own Fever’s APAC marketing strategy, driving demand, visibility, and long-term growth across a portfolio of experiences and major global IP partnerships like F1 and Harry Potter. Build data-driven, multi-channel campaigns across WeChat, ByteDance Ocean Engine (Douyin/Toutiao), Xiaohongshu, and Baidu, and manage KOL/KOC and MCN initiatives. Lead performance marketing, budget ownership, and forecasting with a China-focused, P&L-driven approach.
Location: Madrid
Workplace: Hybrid
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Manager level

Key Responsibilities

  • •Own the end-to-end APAC marketing strategy for Fever experiences, driving demand, visibility, and long-term growth.
  • •Develop scalable marketing strategies for APAC experiences and partner events (e.g., F1, Harry Potter) and adapt Fever Originals for local consumers.
  • •Lead multi-channel digital marketing campaigns across WeChat, ByteDance Ocean Engine (Douyin/Toutiao), Xiaohongshu, and Baidu to deliver performance and ROI.
  • •Design and manage KOL/KOC and MCN strategy by identifying, negotiating with, and managing creator and network relationships.
  • •Oversee and optimize regional marketing budgets and take full ownership of APAC P&L, including strategic planning and forecasting.

Key Requirements

  • •8+ years of experience in digital and growth marketing with hands-on expertise in China’s digital ecosystem.
  • •Proven command of Chinese platforms and consumer journeys, including WeChat and Alipay Mini Programs, Douyin, Xiaohongshu, Tencent Ads, Bilibili, and ByteDance Ocean Engine.
  • •Experience running or commissioning KOL/KOC campaigns and negotiating with MCNs and creators.
  • •Strong analytical skills with performance metrics, forecasting, and P&L-driven decision-making.
  • •Strong academic background in Business, Marketing, or a related field.
Experience:8+ yearsDigital marketingGrowth marketingEntertainmentExperiential marketingConsumer tech
Education:
Skills:Analytical mindsetExecutive communicationCross-functional collaborationNegotiationStrategic planning
Languages:EnglishSpanishMandarin Chinese
Tech Stack:WeChatWeChat Mini ProgramsWeChat Official AccountsWeChat PayAlipay Mini ProgramsAlipayDouyinTencent AdsBilibiliByteDance Ocean EngineXiaohongshuBaiduOcean EngineP&L

Company Brief

Fever Up
Fever is a global events discovery and ticketing platform that curates and sells experiences, from immersive theatre and pop-ups to concerts and local activities, helping venues and organizers reach audiences worldwide.
Industry: Events & Live Entertainment
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: Madrid, Spain
Founded: 2011
WebsiteLinkedIn