Product and Strategy Lead, Content and Services

TikTok
San Jose
Workplace: OnsiteFull timeFunction: Business OperationsEducation: bachelorsSkills: ["Analytical skills","Cross-functional collaboration","Communication","Presentation skills","Project management"]

Drive monetization strategy for TikTok’s digital advertising products by conducting market research, analyzing internal/external drivers, and using financial modeling to identify long-term revenue opportunities. Partner with product management and engineering to shape monetization plans across ad creatives, ad measurement, and branding/performance product lines. Track revenue performance, recommend adjustments to improve growth, and provide thought leadership on emerging industry trends.

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FursaFursa
TikTok
TikTok
1 month ago

Product and Strategy Lead, Content and Services

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Source: Company careers pageValidated by: Fursa AI
Last checked: 19 hours agoStatus: Live

Job Summary

Drive monetization strategy for TikTok’s digital advertising products by conducting market research, analyzing internal/external drivers, and using financial modeling to identify long-term revenue opportunities. Partner with product management and engineering to shape monetization plans across ad creatives, ad measurement, and branding/performance product lines. Track revenue performance, recommend adjustments to improve growth, and provide thought leadership on emerging industry trends.
Location: San Jose
Workplace: Onsite
Employment Type: Full time
Job Function: Business Operations
Seniority: Sr. Manager level

Key Responsibilities

  • •Conduct market research and analysis to identify long-term monetization opportunities and advertising trends.
  • •Collaborate with product management and engineering to develop monetization strategies for major ad products, including creatives, measurement, and branding/performance lines.
  • •Analyze internal and external factors (market trends, competitive landscape) to inform strategic decisions.
  • •Monitor revenue performance and recommend adjustments to drive revenue growth.
  • •Partner cross-functionally to execute monetization strategies and achieve revenue targets.

Key Requirements

  • •Bachelor’s degree in economics, statistics, engineering, or a related field.
  • •5+ years of experience in management consulting, investment banking, or tech corporate strategy.
  • •Strong analytical skills with experience in market analysis and financial modeling.
Experience:Management consultingInvestment bankingTech corporate strategyDigital advertisingFinancial modeling
Education:Bachelor's
Skills:Analytical skillsCross-functional collaborationCommunicationPresentation skillsProject management

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn