Marketing Specialist

Beumer Group
United States
Workplace: HybridFull timeUSD 85,000 - 95,000 annuallyFunction: Marketing & GrowthExperience: 3-6 yearsEducation: bachelorsSkills: ["Writing","Editing","Communication","Stakeholder management","Independent work"]

Own B2B campaign strategy and execution for assigned business units, building annual marketing plans, defining audiences and account lists, and driving execution across email, web, social, and paid channels. Lead trade shows and customer events end-to-end with sales alignment and post-show follow-up, manage marketing budgets, and use a marketing automation platform and CRM to track performance. Create and approve content, case studies, and customer-facing communications, while partnering with internal teams across the Americas.

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Beumer Group
Beumer Group
15 hours ago

Marketing Specialist

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Job Summary

Own B2B campaign strategy and execution for assigned business units, building annual marketing plans, defining audiences and account lists, and driving execution across email, web, social, and paid channels. Lead trade shows and customer events end-to-end with sales alignment and post-show follow-up, manage marketing budgets, and use a marketing automation platform and CRM to track performance. Create and approve content, case studies, and customer-facing communications, while partnering with internal teams across the Americas.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Entry level

Key Responsibilities

  • •Build and maintain annual marketing plans for assigned business units and align them to commercial goals, submitting for approval.
  • •Define target audiences, account lists, and segmentation; translate business priorities into campaign briefs and execute across email, web, social, and paid channels.
  • •Lead content development and communications for business units, including case studies, customer references, and review/approval of social and customer-facing materials.
  • •Own trade show and customer event marketing strategy, partnering with sales on target accounts, managing on-site messaging, and ensuring lead routing and measurement.
  • •Build and deploy campaigns in the marketing automation platform, maintain campaign/audience data, and report performance results; manage approved budgets.
Travel: Medium travel

Pay and Benefits

Salary: USD 85,000 - 95,000 annually
Perks:Health InsuranceDental401kPaid LeaveVision

Key Requirements

  • •Bachelor’s degree in marketing, communications, business, or a related field.
  • •3 to 6 years of B2B marketing experience owning end-to-end campaigns.
  • •Experience working directly with sales teams and being accountable to commercial stakeholders.
  • •Demonstrated ownership of trade show or event marketing beyond logistics, including strategy, targeting, and follow-up.
  • •Working knowledge of a marketing automation platform and a CRM, including audience segmentation and list building.
Experience:3-6 yearsB2B marketingTrade showsEventsAccount-based marketing
Education:Bachelor's in marketing, communications, business
Skills:WritingEditingCommunicationStakeholder managementIndependent work
Languages:English
Tech Stack:Marketing automation platformCRMMarketo

Company Brief

Beumer Group
Designs, manufactures and services intralogistics systems including conveying, loading, palletising, packaging and sortation solutions for industries such as logistics, cement, mining and food processing worldwide.
Industry: Industrial Machinery
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Funding: Bootstrapped
Headquarters: Beckum, Germany
Founded: 1935
WebsiteLinkedIn