Content Marketing Manager, Professional Learning & Growth

Colibri Group
United States
Workplace: RemoteFull timeFunction: Marketing & GrowthEducation: bachelorsSkills: ["Writing","Editorial judgment","Project management","Cross-functional collaboration","Audience empathy"]

Own go-to-market strategy and a professional learning launch calendar for an educator-facing portfolio, moving offerings from concept to release. Lead cross-functional projects with faculty and subject matter experts while driving awareness, registrations, subscriptions, and long-term engagement. Create high-impact marketing content (landing pages, email, blog, messaging) and use learner feedback and performance metrics to improve existing offerings and identify what to build next.

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Colibri Group
Colibri Group
16 hours ago

Content Marketing Manager, Professional Learning & Growth

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Source: Company careers pageValidated by: Fursa AI
Last checked: 3 hours agoStatus: Live

Job Summary

Own go-to-market strategy and a professional learning launch calendar for an educator-facing portfolio, moving offerings from concept to release. Lead cross-functional projects with faculty and subject matter experts while driving awareness, registrations, subscriptions, and long-term engagement. Create high-impact marketing content (landing pages, email, blog, messaging) and use learner feedback and performance metrics to improve existing offerings and identify what to build next.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own the professional learning portfolio and launch calendar, prioritizing and planning on-demand courses, learning journeys, certificates, microcredentials, webinars, and educator experiences.
  • •Lead projects from concept through launch by coordinating faculty, subject matter experts, creative partners, and cross-functional teams to keep timelines and launch readiness on track.
  • •Create short- and long-form marketing content (landing pages, course titles/descriptions, email campaigns, blogs, promotional messaging, and sales enablement materials).
  • •Build and execute go-to-market strategies to drive awareness, registrations, subscriptions, repeat engagement, and long-term growth.
  • •Use learner feedback, participation data, market insights, and performance metrics to improve offerings and identify opportunities to scale and expand the portfolio.

Key Requirements

  • •4+ years of experience in content marketing or a closely related role, ideally in education, EdTech, or professional learning.
  • •Hands-on experience creating marketing content and bringing programs/educational offerings and digital content to market (not just post-launch support).
  • •Strong writing and editorial skills to translate educational concepts into clear messaging for teachers and educator audiences.
  • •Ability to manage complex, cross-functional projects from idea through execution with subject matter experts or specialized partners.
  • •A bachelor’s degree is required; marketing, communications, education, instructional design, English, journalism, or related fields are preferred.
Experience:EducationEdTechProfessional learningOnline learningDigital learning
Education:Bachelor's in Marketing, communications, education, instructional design, English, journalism, or a related field
Skills:WritingEditorial judgmentProject managementCross-functional collaborationAudience empathy
Tech Stack:Content management platformsEmail marketing platformsLearning management platformsDigital learning platformsAnalytics and performance-reporting toolsAIClaude

Company Brief

Colibri Group
Operates a portfolio of online career-focused education brands delivering training, exam preparation, certification, and continuing education for healthcare, nursing, and allied professions to help learners enter and advance in clinical careers.
Industry: EdTech
Growth: Established Company
Headquarters: United States
Website