2 days ago

Senior Brand Campaign Strategy Manager (Travel) - TikTok Local Services

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Own end-to-end integrated brand campaign strategy for the travel vertical within TikTok Local Services (TikTok GO). Plan and execute travel campaign and event initiatives aligned to business goals, manage budgets and performance analysis, and translate insights into actionable strategy. Collaborate with DMOs and tourism boards, and work with creator operations, product, and merchant business development to scale content distribution and drive commercial growth.

Location: Seattle

Workplace: Onsite

Employment Type: Full time

Job Function: Strategy & Corporate Development

Seniority: Mid level

Key Responsibilities

•Plan and implement local service brand campaign/event strategies aligned to business goals and engagement.
•Manage end-to-end marketing campaigns, including budget planning, goal setting, resource allocation, and post-campaign analysis.
•Collaborate with DMOs and tourism boards to accelerate brand exposure and commercial growth via flagship travel campaigns and travel partner collaborations.
•Ramp up platform resources (product, creator, KOL) to guarantee engagement.
•Collaborate with creator operations, product, and merchant business development to leverage content distribution strategy through platform campaigns/events.

Key Requirements

•Bachelor’s degree in Business, Marketing, or a related field.
•Experience managing end-to-end campaigns and performance marketing tied to revenue, sales, and/or GMV (including operations, content marketing, and transactional marketing), preferably in lifestyle businesses, marketplace, or travel/OTA e-commerce.
•Strong analytical skills to translate data into actionable insights.
•Excellent communication and presentation skills.
•Ability to work independently and collaboratively in a fast-paced environment.

Experience:Consumer techMarketplaceTravel/OTA e-commerce

Education:Bachelor's in Business, Marketing, or a related field

Skills:CommunicationPresentationIndependent workingCollaborationAnalytical thinkingProject management

Company Brief

TikTok

Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn

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TikTok

2 days ago

Senior Brand Campaign Strategy Manager (Travel) - TikTok Local Services

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Location: Seattle

Workplace: Onsite

Employment Type: Full time

Job Function: Strategy & Corporate Development

Seniority: Mid level

Key Responsibilities

•Plan and implement local service brand campaign/event strategies aligned to business goals and engagement.
•Manage end-to-end marketing campaigns, including budget planning, goal setting, resource allocation, and post-campaign analysis.
•Collaborate with DMOs and tourism boards to accelerate brand exposure and commercial growth via flagship travel campaigns and travel partner collaborations.
•Ramp up platform resources (product, creator, KOL) to guarantee engagement.
•Collaborate with creator operations, product, and merchant business development to leverage content distribution strategy through platform campaigns/events.

Key Requirements

•Bachelor’s degree in Business, Marketing, or a related field.
•Experience managing end-to-end campaigns and performance marketing tied to revenue, sales, and/or GMV (including operations, content marketing, and transactional marketing), preferably in lifestyle businesses, marketplace, or travel/OTA e-commerce.
•Strong analytical skills to translate data into actionable insights.
•Excellent communication and presentation skills.
•Ability to work independently and collaboratively in a fast-paced environment.

Experience:Consumer techMarketplaceTravel/OTA e-commerce

Education:Bachelor's in Business, Marketing, or a related field

Skills:CommunicationPresentationIndependent workingCollaborationAnalytical thinkingProject management

Company Brief

TikTok

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn