Growth Marketing Manager

Aiwyn
United States
Workplace: RemoteFull timeFunction: Marketing & GrowthSkills: ["Strategic thinking","Strong writing","Analytical skills","Project management","Cross-functional collaboration"]

Own the demand engine for a B2B SaaS platform serving accounting firms—building awareness and turning it into qualified meetings from first touch through closed-deal. Plan and run multi-channel campaigns across webinars, email/nurture, paid and third-party media, social, web/SEO, events, and ABM. Turn customer stories into campaigns and assets, manage reporting in HubSpot, and partner closely with product and customer marketing to optimize funnel conversion and ROI.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Aiwyn
Aiwyn
1 day ago

Growth Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 17 hours agoStatus: Live

Job Summary

Own the demand engine for a B2B SaaS platform serving accounting firms—building awareness and turning it into qualified meetings from first touch through closed-deal. Plan and run multi-channel campaigns across webinars, email/nurture, paid and third-party media, social, web/SEO, events, and ABM. Turn customer stories into campaigns and assets, manage reporting in HubSpot, and partner closely with product and customer marketing to optimize funnel conversion and ROI.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Own the demand engine across campaign planning and pipeline reporting, covering webinars, email/nurture, paid and third-party media, social, web/SEO, events, and ABM.
  • •Turn customer stories into campaigns and assets such as case studies, newsletters, and social posts; write launch landing page copy and messaging.
  • •Run the monthly webinar program end to end, including promotion/registration pages, dry runs, and on-demand follow-up; repurpose each webinar/event into multiple asset formats.
  • •Build nurture tracks and campaigns in HubSpot and tighten the handoff to sales; place and optimize paid and third-party media tied to conversion goals.
  • •Build monthly performance reporting and dashboards, schedule social content, support alliance/association efforts, and collaborate with sales on pipeline and conversion metrics.

Pay and Benefits

Equity and Bonus:Equity
Perks:Remote WorkPaid LeaveHealth InsuranceDentalVisionHsa/fsaEquity401k MatchingTravel Allowance

Key Requirements

  • •4+ years of growth, demand generation, or integrated marketing experience in B2B SaaS, with demonstrated content creation skills.
  • •Proven ability to create customer stories and content such as blog posts, guides, case studies, newsletters, and email campaigns.
  • •Experience marketing to back-office buyers such as finance, operations, legal, or procurement.
  • •Experience with marketing tools including HubSpot, Salesforce, Google Analytics, WordPress, LinkedIn Ads, and Canva (Influ2 is a plus).
  • •Experience running webinar or event programs that produced pipeline, with strong analytical reporting on pipeline, conversion, and campaign ROI.
Experience:B2B SaaSDemand generation
Skills:Strategic thinkingStrong writingAnalytical skillsProject managementCross-functional collaboration
Tech Stack:HubSpotSalesforceGoogle AnalyticsWordPressLinkedIn AdsCanvaInflu2

Company Brief

Aiwyn
Provides AI-driven tools to generate original music, vocals, and production for creators, artists, and brands, enabling rapid composition and sonic customization using machine learning models.
Industry: Music Industry
Website