Arena

3 weeks ago

Growth Marketing Manager, Email and Lifecycle

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 6 hours agoStatus: Live

Job Summary

Own the end-to-end lifecycle and email growth strategy, shaping the user journey from onboarding through re-engagement for Arena’s global community. Build data-driven segmentation, personalization, and automated workflows powered by real-time in-product triggers. Design multi-channel lifecycle programs, partner with Product and Engineering on event tracking and automation infrastructure, and run continuous A/B and multivariate experiments to improve activation, retention, and conversion.

Location: San Francisco

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Own and scale Arena’s email and lifecycle strategy across onboarding, activation, retention, and re-engagement.
•Design and execute multi-channel lifecycle programs across email, in-product messaging, and notifications.
•Build segmentation and personalization frameworks using behavioral data and user intent.
•Partner with Product and Engineering to implement lifecycle tooling, event tracking, and automation infrastructure.
•Develop and run A/B and multivariate tests, analyze campaign/funnel performance, and translate insights into recommendations.

Pay and Benefits

Perks:MedicalDentalVisionEquity

Key Requirements

•5+ years of experience in lifecycle, email, or CRM marketing, ideally in product-led growth or developer-focused environments.
•Proven ability to build and optimize lifecycle programs that improve activation, retention, and engagement.
•Strong copywriting skills for both technical and non-technical audiences.
•Hands-on experience with email and marketing automation platforms such as Customer.io, Braze, HubSpot, or similar.
•Comfort running A/B tests, analyzing data, and partnering with Product and Engineering to build lifecycle infrastructure.

Experience:5+ yearsDeveloper toolsProduct-led growthCRM marketingAI/ML

Skills:CopywritingData-driven decision-makingCross-functional collaborationExperimentationLifecycle program ownership

Tech Stack:EmailLifecycle marketingCRMCustomer.ioBrazeHubSpotA/B testingMultivariate testingMarketing automationGDPRCAN-SPAM

Company Brief

Arena

LMArena operates a community-driven platform for evaluating and benchmarking large language models via crowdsourced pairwise comparisons and leaderboards, used by researchers and AI labs to measure real-world model performance. ([linkedin.com](https://www.linkedin.com/company/lmarena?utm_source=openai))

Industry: Developer Tools

Company Size: Small (11 to 50 employees)

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series A

Headquarters: San Francisco, United States

Founded: 2025

Website LinkedIn

Loading job details...

Preparing the role view and application actions.

Arena

3 weeks ago

Growth Marketing Manager, Email and Lifecycle

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 6 hours agoStatus: Live

Job Summary

Location: San Francisco

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Own and scale Arena’s email and lifecycle strategy across onboarding, activation, retention, and re-engagement.
•Design and execute multi-channel lifecycle programs across email, in-product messaging, and notifications.
•Build segmentation and personalization frameworks using behavioral data and user intent.
•Partner with Product and Engineering to implement lifecycle tooling, event tracking, and automation infrastructure.
•Develop and run A/B and multivariate tests, analyze campaign/funnel performance, and translate insights into recommendations.

Pay and Benefits

Perks:MedicalDentalVisionEquity

Key Requirements

•5+ years of experience in lifecycle, email, or CRM marketing, ideally in product-led growth or developer-focused environments.
•Proven ability to build and optimize lifecycle programs that improve activation, retention, and engagement.
•Strong copywriting skills for both technical and non-technical audiences.
•Hands-on experience with email and marketing automation platforms such as Customer.io, Braze, HubSpot, or similar.
•Comfort running A/B tests, analyzing data, and partnering with Product and Engineering to build lifecycle infrastructure.

Experience:5+ yearsDeveloper toolsProduct-led growthCRM marketingAI/ML

Skills:CopywritingData-driven decision-makingCross-functional collaborationExperimentationLifecycle program ownership

Tech Stack:EmailLifecycle marketingCRMCustomer.ioBrazeHubSpotA/B testingMultivariate testingMarketing automationGDPRCAN-SPAM

Company Brief

Arena

Industry: Developer Tools

Company Size: Small (11 to 50 employees)

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series A

Headquarters: San Francisco, United States

Founded: 2025

Website LinkedIn