Senior Manager, Digital Marketing (temporary maternity cover)

Thunes
Barcelona
Workplace: OnsiteTemporaryFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Analytical thinking","Project management","Stakeholder management","Attention to detail","Data-driven decision-making"]

Lead and scale B2B digital marketing initiatives for a fast-paced marketing team, owning paid media strategy (with a focus on LinkedIn), email nurture journeys, lead scoring, and performance reporting. Collaborate with sales, product, field marketing, and external agencies to optimize SEO and website efforts, measure KPIs, and drive measurable awareness, engagement, and qualified pipeline through data-driven, account-based strategies.

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FursaFursa
Thunes
Thunes
2 days ago

Senior Manager, Digital Marketing (temporary maternity cover)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 2 hours agoStatus: Live

Job Summary

Lead and scale B2B digital marketing initiatives for a fast-paced marketing team, owning paid media strategy (with a focus on LinkedIn), email nurture journeys, lead scoring, and performance reporting. Collaborate with sales, product, field marketing, and external agencies to optimize SEO and website efforts, measure KPIs, and drive measurable awareness, engagement, and qualified pipeline through data-driven, account-based strategies.
Location: Barcelona
Workplace: Onsite
Employment Type: Temporary
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Lead and optimise paid advertising campaigns, with a focus on LinkedIn, to drive awareness, engagement, and qualified pipeline.
  • •Design and manage email-led nurture journeys aligned with account-based strategy and the buyer journey.
  • •Develop and roll out a contact scoring and grading system aligned to account-based approach to support Sales prioritisation.
  • •Collaborate with SEO and website agencies to improve discoverability, conversion, and alignment with growth objectives.
  • •Own KPI reporting and dashboards across digital channels, analysing performance and optimising for ROI.

Key Requirements

  • •Fluent in English (written and verbal).
  • •Minimum 5+ years’ experience in B2B digital marketing roles, ideally with payments experience.
  • •3+ years of hands-on experience managing and executing LinkedIn ad campaigns.
  • •Proven experience building email nurture programs (ideally Salesforce Account Engagement / Pardot).
  • •Experience implementing account scoring frameworks (ideally 6sense) and defining KPIs to optimise performance.
Experience:5+ yearsB2BDigital marketingPaymentsAccount-based marketingLead scoringLinkedIn ads
Skills:Analytical thinkingProject managementStakeholder managementAttention to detailData-driven decision-making
Languages:English
Tech Stack:LinkedInEmail nurturingSEOSalesforce Account EngagementPardot6senseDashboardsGreenhouse AI-powered Talent Matching

Company Brief

Thunes
Provides a global cross-border payments network enabling businesses to send and receive payments across markets via a single integration, serving merchants, fintechs, remitters, and banks with real-time settlement and compliance tools.
Industry: Fintech Infrastructure
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn