Growth, Digital

Clay
New York, San Francisco
Workplace: HybridFull timeUSD 140,000 - 190,000 annuallyFunction: Marketing & GrowthSkills: ["Quantitative thinking","Data-driven decision making","Cross-functional collaboration","Experiment mindset","Pipeline-oriented thinking"]

Own Clay’s paid digital growth, building SEM from zero across Google and Bing with end-to-end keyword strategy, bidding, landing page alignment, and conversion tracking. Define measurement (CPL, CPQL, pipeline contribution) and optimize Conversion API for accurate ad signals. After SEM is running, run experiments and expand into channels like Reddit, X, and connected TV. Carry a paid pipeline goal in partnership with Growth, Ops, and Sales.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Clay
Clay
1 month ago

Growth, Digital

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 3 hours agoStatus: Live

Job Summary

Own Clay’s paid digital growth, building SEM from zero across Google and Bing with end-to-end keyword strategy, bidding, landing page alignment, and conversion tracking. Define measurement (CPL, CPQL, pipeline contribution) and optimize Conversion API for accurate ad signals. After SEM is running, run experiments and expand into channels like Reddit, X, and connected TV. Carry a paid pipeline goal in partnership with Growth, Ops, and Sales.
Location: New York, San Francisco
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Build and run Google and Bing SEM programs including keyword strategy, campaign architecture, bid management, landing page alignment, and conversion tracking.
  • •Focus spend on highest-value enterprise accounts and self-serve accounts showing enterprise intent.
  • •Create and maintain the measurement framework (CPL, CPQL, tier mix, and pipeline contribution) and ensure each dollar maps to outcomes.
  • •Maintain and optimize Conversion API (CAPI) to pass accurate signals back to ad platforms.
  • •Experiment across new channels (e.g., Reddit, X, connected TV) and decide what to scale while carrying a paid pipeline goal with Growth and Sales.

Pay and Benefits

Salary: USD 140,000 - 190,000 annually
Equity and Bonus:Equity

Key Requirements

  • •Owned SEM end-to-end (keyword strategy, bidding, landing page alignment, measurement).
  • •Strong quantitative fluency using metrics like CPL, CPQL, and pipeline contribution.
  • •Evidence of building a paid channel from scratch (0→1) and scaling what works.
  • •Comfort operating cross-functionally with creative, ops, and sales to translate insights into campaigns.
  • •Understanding B2B SaaS buying dynamics and designing for long, multi-stakeholder enterprise cycles.
Experience:B2B SaaSEnterprise marketingPaid search
Skills:Quantitative thinkingData-driven decision makingCross-functional collaborationExperiment mindsetPipeline-oriented thinking
Tech Stack:GoogleBingConversion API (CAPI)RedditXConnected TVLinkedInMetaSalesforceClay

Company Brief

Clay
Provides a go-to-market development environment combining AI agents and 100+ data integrations to help growth teams source, enrich, and act on customer data for personalized outreach, CRM enrichment, and automated GTM workflows.
Industry: Enterprise Software
Company Size: Medium (51 to 250 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series B
Headquarters: New York, United States
Founded: 2019
WebsiteLinkedIn