Brand Manager

Raya Holding
Cairo
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Analytical skills","Presentation skills","Communication","Collaboration","Leadership"]

Own market research and use customer needs and market trends to drive product strategies, roadmaps, and go-to-market launch plans. Plan and execute marketing campaigns to build awareness and demand, while managing pricing, positioning, and messaging across channels. Monitor competitive activity and product/customer performance to find improvement opportunities, manage marketing budgets, and track ROI. Partner with cross-functional teams and maintain relationships with key customers and industry experts.

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Raya Holding
Raya Holding
3 years ago

Brand Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 27 minutes agoStatus: Live

Job Summary

Own market research and use customer needs and market trends to drive product strategies, roadmaps, and go-to-market launch plans. Plan and execute marketing campaigns to build awareness and demand, while managing pricing, positioning, and messaging across channels. Monitor competitive activity and product/customer performance to find improvement opportunities, manage marketing budgets, and track ROI. Partner with cross-functional teams and maintain relationships with key customers and industry experts.
Location: Cairo
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Conduct market research and analysis to identify customer needs and market trends.
  • •Develop and execute product strategies and roadmaps aligned with company goals.
  • •Create go-to-market strategies and launch plans for new products, collaborating with sales and operations.
  • •Define and execute marketing campaigns and manage product pricing, positioning, and messaging across channels.
  • •Monitor market trends, competition, and product/customer feedback; manage marketing budgets and track marketing performance and ROI.

Key Requirements

  • •Bachelor's degree in marketing, business, or a related field; MBA preferred.
  • •5+ years of experience in product marketing, preferably in Consumer Electronics or Small Domestic Appliances (SDA).
  • •Strong analytical skills to use data for decision-making and performance tracking.
  • •Proven experience developing and executing marketing strategies for commercial products.
  • •Strong presentation, communication, collaboration, and leadership skills; ability to work in a fast-paced environment.
Experience:5+ yearsConsumer electronics
Education:Bachelor's
Skills:Analytical skillsPresentation skillsCommunicationCollaborationLeadership
Tech Stack:Power BIMicrosoft Excel

Company Brief

Raya Holding
Egyptian diversified holding company with businesses across IT services, contact centers, consumer electronics, logistics, and financial services. Operates through multiple subsidiaries serving enterprise, government, and consumer customers across the Middle East and Africa.
Industry: Conglomerates & Holding Companies
Company Size: Enterprise (1,001+ employees)
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Cairo, Egypt
Founded: 1999
WebsiteLinkedIn