Campaign Lead

Harvey
San Francisco
Workplace: OnsiteFull timeUSD 164,000 - 246,000 annuallyFunction: Administration & Executive AssistanceExperience: 8+ yearsSkills: ["Ownership","Building and scaling","Team leadership","Commercial judgment","Cross-functional influence"]

Own Harvey’s global integrated campaign strategy for B2B audiences in legal, tax, and finance. Translate audience insights into positioning, build market-facing programs with product and GTM leaders, and orchestrate digital, social, comms, events, alliances, and field marketing as cohesive campaigns. Define KPIs and measurement/attribution, build the campaign operating model and team, and apply an AI-native approach to research, creative, experimentation, and performance optimization.

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Harvey
Harvey
21 hours ago

Campaign Lead

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Last checked: 5 hours agoStatus: Live

Job Summary

Own Harvey’s global integrated campaign strategy for B2B audiences in legal, tax, and finance. Translate audience insights into positioning, build market-facing programs with product and GTM leaders, and orchestrate digital, social, comms, events, alliances, and field marketing as cohesive campaigns. Define KPIs and measurement/attribution, build the campaign operating model and team, and apply an AI-native approach to research, creative, experimentation, and performance optimization.
Location: San Francisco
Workplace: Onsite
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Manager level

Key Responsibilities

  • •Set Harvey’s global integrated campaign strategy, including priority audiences, segments, narratives, and campaign architecture.
  • •Turn audience insight into differentiated positioning and messaging using research, customer insight, and competitive intelligence.
  • •Translate company priorities into market-facing programs by partnering with Product, Sales, and business leaders.
  • •Orchestrate end-to-end marketing systems across digital, social, communications, analyst relations, alliances, events, and field marketing for cohesive campaigns.
  • •Build the measurement system (KPIs, dashboards, attribution signals, and cadence) and the campaigns operating model, including hiring and developing the team.

Pay and Benefits

Salary: USD 164,000 - 246,000 annually

Key Requirements

  • •8+ years of B2B marketing experience with ownership of integrated campaigns, demand generation, or go-to-market programs in enterprise software or high-growth SaaS.
  • •Proven track record of building and scaling teams, programs, or operating models with clear structure and minimal unnecessary process.
  • •Experience building and leading high-performing marketers through hiring, development, and retention.
  • •Strong commercial instincts tying marketing investments to audience impact, pipeline, revenue, and ROI.
  • •Hands-on fluency with AI in the campaign workflow, with informed opinions on where AI helps and where human judgment wins.
Experience:8+ yearsB2B marketingDemand generationGo-to-marketEnterprise softwareHigh-growth SaaS
Skills:OwnershipBuilding and scalingTeam leadershipCommercial judgmentCross-functional influence
Tech Stack:AI

Company Brief

Harvey
Harvey builds domain-specific generative AI for legal and professional services, automating contract analysis, due diligence, compliance, and litigation workflows for law firms and corporate legal teams.
Industry: LegalTech
Company Size: Large (251 to 1,000 employees)
Revenue: USD 100M to 250M
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2022
Glassdoor
Glassdoor: 4.1
WebsiteLinkedInGlassdoor