Sr. Integrated Media Specialist - HOKA

Hoka
Tokyo
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 6+ yearsEducation: bachelorsSkills: ["Data analysis","Strategic planning","Execution","Presentation","PDCA"]

Plan and execute integrated paid media strategies that grow HOKA.COM and strengthen brand awareness. Drive performance marketing across digital advertising, SEO/SEM, retargeting, and affiliate, while coordinating offline channels such as OOH, TV, print, and tie-ups. Partner with marketing and EC teams to improve landing pages and content, use analytics and consumer insights to run PDCA, and present results and recommendations to business leaders.

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Hoka
Hoka
1 month ago

Sr. Integrated Media Specialist - HOKA

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Last checked: 25 days agoStatus: Live

Job Summary

Plan and execute integrated paid media strategies that grow HOKA.COM and strengthen brand awareness. Drive performance marketing across digital advertising, SEO/SEM, retargeting, and affiliate, while coordinating offline channels such as OOH, TV, print, and tie-ups. Partner with marketing and EC teams to improve landing pages and content, use analytics and consumer insights to run PDCA, and present results and recommendations to business leaders.
Location: Tokyo
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Plan and execute digital marketing initiatives to grow HOKA.COM revenue and brand performance (40%)
  • •Design cross-channel paid media strategies for brand campaigns and business goals (online/offline) and collaborate with media agencies/partners (30%)
  • •Develop and improve HOKA.COM landing pages and marketing content with a focus on consumer UX (20%)
  • •Monitor media, search trends, and competitor activity from an SEO/SEM and paid media perspective and share insights (10%)

Key Requirements

  • •Bachelor’s degree or higher
  • •6+ years of practical experience
  • •Digital media operation experience on either the agency or brand side
  • •End-to-end experience from media planning through landing page planning
  • •Paid media buying experience across online and offline (e.g., TV, magazines, tie-ups, OOH, digital ads, search ads)
Experience:6+ yearsDigital marketingPerformance marketingE-commerce
Education:Bachelor's
Skills:Data analysisStrategic planningExecutionPresentationPDCA
Languages:English
Tech Stack:SEO/SEMRetargetingAffiliateGoogle Analytics

Company Brief

Hoka
Deckers Brands designs, markets, and distributes premium footwear, apparel, and accessories through global brands including HOKA, UGG, Teva, and Sanuk, selling via wholesale, e-commerce, and owned retail stores.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Goleta, United States
Founded: 1973
Website