Hoka

3 days ago

Sr. Integrated Media Specialist - HOKA

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 6 hours agoStatus: Live

Job Summary

Plan and execute integrated paid media strategies that grow HOKA.COM and strengthen brand awareness. Drive performance marketing across digital advertising, SEO/SEM, retargeting, and affiliate, while coordinating offline channels such as OOH, TV, print, and tie-ups. Partner with marketing and EC teams to improve landing pages and content, use analytics and consumer insights to run PDCA, and present results and recommendations to business leaders.

Location: Tokyo

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Plan and execute digital marketing initiatives to grow HOKA.COM revenue and brand performance (40%)
•Design cross-channel paid media strategies for brand campaigns and business goals (online/offline) and collaborate with media agencies/partners (30%)
•Develop and improve HOKA.COM landing pages and marketing content with a focus on consumer UX (20%)
•Monitor media, search trends, and competitor activity from an SEO/SEM and paid media perspective and share insights (10%)

Key Requirements

•Bachelor’s degree or higher
•6+ years of practical experience
•Digital media operation experience on either the agency or brand side
•End-to-end experience from media planning through landing page planning
•Paid media buying experience across online and offline (e.g., TV, magazines, tie-ups, OOH, digital ads, search ads)

Experience:6+ yearsDigital marketingPerformance marketingE-commerce

Education:Bachelor's

Skills:Data analysisStrategic planningExecutionPresentationPDCA

Languages:English

Tech Stack:SEO/SEMRetargetingAffiliateGoogle Analytics

Company Brief

Hoka

Deckers Brands designs, markets, and distributes premium footwear, apparel, and accessories through global brands including HOKA, UGG, Teva, and Sanuk, selling via wholesale, e-commerce, and owned retail stores.

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Goleta, United States

Founded: 1973

Website

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Hoka

3 days ago

Sr. Integrated Media Specialist - HOKA

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 6 hours agoStatus: Live

Job Summary

Location: Tokyo

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Plan and execute digital marketing initiatives to grow HOKA.COM revenue and brand performance (40%)
•Design cross-channel paid media strategies for brand campaigns and business goals (online/offline) and collaborate with media agencies/partners (30%)
•Develop and improve HOKA.COM landing pages and marketing content with a focus on consumer UX (20%)
•Monitor media, search trends, and competitor activity from an SEO/SEM and paid media perspective and share insights (10%)

Key Requirements

•Bachelor’s degree or higher
•6+ years of practical experience
•Digital media operation experience on either the agency or brand side
•End-to-end experience from media planning through landing page planning
•Paid media buying experience across online and offline (e.g., TV, magazines, tie-ups, OOH, digital ads, search ads)

Experience:6+ yearsDigital marketingPerformance marketingE-commerce

Education:Bachelor's

Skills:Data analysisStrategic planningExecutionPresentationPDCA

Languages:English

Tech Stack:SEO/SEMRetargetingAffiliateGoogle Analytics

Company Brief

Hoka

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Goleta, United States

Founded: 1973

Website