Senior Webinar & Digital Events Strategist

OpenAI
San Francisco
Workplace: HybridFull timeUSD 266,000 - 295,000 annuallyFunction: Solutions Engineering & Sales EngineeringExperience: 10+ yearsSkills: ["Editorial judgment","Analytical discipline","Cross-functional collaboration","Strategic planning","Hands-on problem solving"]

Own the strategy and execution of high-quality webinars and digital experiences as a demand channel within B2B Marketing’s Demand Generation team. Build audience strategy, event portfolio design, programming principles, conversion paths, and performance measurement to drive qualified pipeline. Partner cross-functionally with Product Marketing, Content, speakers, RevOps, Analytics, and sales to translate strategy into briefs, run-of-show requirements, QA, launch plans, and reusable playbooks.

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FursaFursa
OpenAI
OpenAI
1 month ago

Senior Webinar & Digital Events Strategist

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Last checked: 3 hours agoStatus: Live

Job Summary

Own the strategy and execution of high-quality webinars and digital experiences as a demand channel within B2B Marketing’s Demand Generation team. Build audience strategy, event portfolio design, programming principles, conversion paths, and performance measurement to drive qualified pipeline. Partner cross-functionally with Product Marketing, Content, speakers, RevOps, Analytics, and sales to translate strategy into briefs, run-of-show requirements, QA, launch plans, and reusable playbooks.
Location: San Francisco
Workplace: Hybrid
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Mid level

Key Responsibilities

  • •Own webinar and digital events strategy, including audience priorities, portfolio architecture, editorial themes, formats, calendar, investment decisions, and success measures.
  • •Design audience experiences by buyer needs and journey stages, with clear value exchange, CTAs, follow-up paths, and alignment to broader campaigns.
  • •Partner with Product Marketing, Content, speakers, customers, and subject-matter experts to create differentiated programs for complex AI topics.
  • •Translate strategy into production execution with briefs, run-of-show requirements, launch plans, QA, and delivery standards in partnership with the Webinar Marketing Manager.
  • •Build and measure integrated pre- and post-event motions across paid, email, web, social, SDR, Sales, and account-based channels; improve portfolio using performance data and feedback.
Travel: Low travel

Pay and Benefits

Salary: USD 266,000 - 295,000 annually
Equity and Bonus:Equity
Perks:Relocation

Key Requirements

  • •10+ years of experience across B2B webinars, digital events, experience marketing, content programming, or integrated campaigns, ideally in a technical category.
  • •Build programs that create qualified demand and pipeline, not just registrations, attendance, or engagement.
  • •Strong understanding of audience strategy, programming, speaker development, digital attendee journeys, promotion, production, follow-up, and measurement.
  • •Experience leading complex cross-functional programs with executives, subject-matter experts, customers, agencies, technical partners, and sales teams.
  • •Excellent editorial judgment and strong analytical discipline to make portfolio and investment decisions using engagement, conversion, and pipeline data.
Experience:10+ yearsB2BWebinarsDigital eventsExperience marketingIntegrated campaigns
Skills:Editorial judgmentAnalytical disciplineCross-functional collaborationStrategic planningHands-on problem solving

Company Brief

OpenAI
Develops and deploys advanced generative AI models (including ChatGPT and DALL·E) and AI infrastructure, providing APIs and consumer products to accelerate safe AGI for broad benefit.
Industry: AI & Machine Learning
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Hectocorn (USD 100B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2015
Glassdoor
Glassdoor: 4.4
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