Lifecycle Marketing Manager – Empower & Elevate

DocuSign
San Francisco, Chicago
Workplace: HybridFull timeUSD 118,900 - 163,450 annuallyFunction: Marketing & GrowthEducation: bachelorsSkills: ["Organizational skills","Project management","Written communication","Verbal communication","Ability to analyze data"]

Drive lifecycle marketing programs that grow revenue and retain customers across key segments. Partner with Sales leadership to create warm-handoff motions and sales-assisted campaigns that connect self-serve product signals to high-touch engagement. Design and operationalize AE self-serve enablement toolkits, content hubs, and automated plays using platforms like Outreach and Salesforce. Measure attribution and handoff performance, run A/B tests, and share insights through weekly and quarterly QBRs.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
DocuSign
DocuSign
1 day ago

Lifecycle Marketing Manager – Empower & Elevate

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 10 hours agoStatus: Live

Job Summary

Drive lifecycle marketing programs that grow revenue and retain customers across key segments. Partner with Sales leadership to create warm-handoff motions and sales-assisted campaigns that connect self-serve product signals to high-touch engagement. Design and operationalize AE self-serve enablement toolkits, content hubs, and automated plays using platforms like Outreach and Salesforce. Measure attribution and handoff performance, run A/B tests, and share insights through weekly and quarterly QBRs.
Location: San Francisco, Chicago
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Lead day-to-day program execution with the Empower Squad, turning go-to-market strategies into high-impact campaigns.
  • •Co-develop warm handoff motions with Sales based on PLG signals, trial usage, or engagement scores indicating sales readiness.
  • •Design, launch, and optimize co-marketed programs, email sequences, and high-touch plays for targeted account segments.
  • •Build and scale a self-serve enablement repository (content, sequence playbooks, video walkthroughs) and operationalize AE access to collateral and automated cadences.
  • •Partner with Marketing Operations and Data Analytics to track attribution and conversion metrics, run continuous A/B tests, and present insights in weekly and quarterly QBRs.

Pay and Benefits

Salary: USD 118,900 - 163,450 annually
Perks:Paid LeavePaid ParentalHealth InsuranceRetirementLearning Budget

Key Requirements

  • •Basic 5+ years of experience in lifecycle marketing, demand generation, sales enablement, or field marketing, ideally in a B2B SaaS organization.
  • •Bachelor's degree in Marketing, Business, Communications, or equivalent practical experience.
  • •Experience partnering with Sales (Account Executives, SDRs, Sales Leadership) to co-create revenue-generating initiatives.
  • •Experience building, launching, and managing multi-touch marketing campaigns and sales engagement cadences.
  • •Ability to analyze campaign performance and track funnel metrics (MQL to SQO conversion) using data to communicate results.
Experience:B2B SaaSSales enablementDemand generationProduct-led growth
Education:Bachelor's in Marketing, Business, Communications
Skills:Organizational skillsProject managementWritten communicationVerbal communicationAbility to analyze data
Tech Stack:SalesforceOutreachSalesloftHighspotSeismic

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

DocuSign
Provides a cloud-based electronic signature and intelligent agreement management platform that automates document workflows, identity verification, contract lifecycle management, and agreement analytics for enterprises and individuals worldwide.
Industry: LegalTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2003
Glassdoor
Glassdoor: 3.6
WebsiteLinkedInGlassdoor