Senior Product Marketing Manager

Sprout Social
United States
Workplace: RemoteFull timeUSD 140,000 - 175,000 annuallyFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Strategic thinking","Hands-on execution","Cross-functional leadership","Mentorship","Communication","Problem-solving"]

Own the end-to-end go-to-market strategy for an AI and emerging technology portfolio, including Trellis and broader AI offerings. Build enterprise playbooks, messaging, decks, and executive-level content that translate AI/LLM and data science into clear value propositions. Analyze competitive and buyer dynamics to unblock funnels and accelerate adoption, while partnering closely with Product, Revenue, Sales, Brand, and mentoring the product marketing team.

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Sprout Social
Sprout Social
2 days ago

Senior Product Marketing Manager

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Last checked: 10 hours agoStatus: Live

Job Summary

Own the end-to-end go-to-market strategy for an AI and emerging technology portfolio, including Trellis and broader AI offerings. Build enterprise playbooks, messaging, decks, and executive-level content that translate AI/LLM and data science into clear value propositions. Analyze competitive and buyer dynamics to unblock funnels and accelerate adoption, while partnering closely with Product, Revenue, Sales, Brand, and mentoring the product marketing team.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own and execute the end-to-end GTM strategy for the AI portfolio, translating business objectives and technology advancements into multi-year market plans.
  • •Create and deploy enterprise-wide GTM playbooks, tiering frameworks, and enablement methodologies across Product, Marketing, and Sales.
  • •Author C-suite and industry-level messaging, decks, and market collateral that communicate AI/LLM value propositions for enterprise decision-makers.
  • •Analyze market shifts, competition, and buyer behavior to identify growth opportunities and execute campaigns that unblock funnels and drive adoption.
  • •Partner with Product and Revenue leadership as a trusted advisor, and mentor team members to elevate rigor and strategic impact.

Pay and Benefits

Salary: USD 140,000 - 175,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401kPaid Leave

Key Requirements

  • •8+ years of experience in Product Marketing or Strategic Marketing within enterprise B2B SaaS.
  • •Proven ability to strategically lead and directly execute portfolio-level product launches and GTM strategies.
  • •Demonstrated experience working directly with AI, machine learning, or data-intensive software products.
  • •Extensive experience influencing product roadmaps and partnering with Product and Revenue leadership.
  • •Exceptional communication skills, including authoring executive-level messaging, positioning, and market narratives.
Experience:8+ yearsEnterprise B2B SaaS
Skills:Strategic thinkingHands-on executionCross-functional leadershipMentorshipCommunicationProblem-solving
Languages:English
Tech Stack:AIMachine learningNatural language processingLLMsSaaS

Company Brief

Sprout Social
Provides a social media management platform that helps businesses manage engagement, publishing, analytics, and social customer care across channels to improve brand presence and customer relationships.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 250M to 500M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Chicago, United States
Founded: 2010
Glassdoor
Glassdoor: 3.9
WebsiteLinkedIn