Senior Manager, Marketing Strategy (International Travel)

Visa
California
Workplace: HybridFull timeUSD 153,700 - 246,200 annuallyFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Executive communication","Strategic planning","Organizational skills","Problem-solving","Cross-functional collaboration"]

Drive cross-border payment volume growth for international travel by translating traveler and market insights into scalable marketing strategies and corridor-level creative platforms. Partner with cross-border teams, regional marketing leads, Corporate Strategy, and agencies to influence planning, investment prioritization, and annual operating plans. Serve as a cross-border subject matter expert through global channel strategy, thought leadership, measurement frameworks, enablement, and innovation pilots—based in San Francisco with a hybrid schedule.

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FursaFursa
Visa
Visa
2 months ago

Senior Manager, Marketing Strategy (International Travel)

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Job Summary

Drive cross-border payment volume growth for international travel by translating traveler and market insights into scalable marketing strategies and corridor-level creative platforms. Partner with cross-border teams, regional marketing leads, Corporate Strategy, and agencies to influence planning, investment prioritization, and annual operating plans. Serve as a cross-border subject matter expert through global channel strategy, thought leadership, measurement frameworks, enablement, and innovation pilots—based in San Francisco with a hybrid schedule.
Location: California
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Lead day-to-day marketing strategy development for international travel growth corridors by translating actionable frameworks into scalable creative platforms and innovation initiatives.
  • •Partner with regional marketing leads to optimize corridor-level strategies aligned to business strategy, competitive dynamics, and macroeconomic changes.
  • •Refine traveler journey stages and consumer spend behavior using learnings from priority travel cohorts to improve program effectiveness.
  • •Influence annual operating plans, prioritize and fund cross-border initiatives, manage budgets, and brief sponsorship-based executions (e.g., FIFA, OLY, F1) for broader business results.
  • •Act as cross-border subject matter expert by building global channel strategy, developing thought leadership, leading global-to-regional enablement/change management, and partnering with Insights & Analytics on measurement and learning agendas.
Travel: Low travel

Pay and Benefits

Salary: USD 153,700 - 246,200 annually
Perks:Health InsuranceDentalVision401kPaid LeaveLife InsuranceWellness Stipend

Key Requirements

  • •8+ years of relevant experience with a Bachelor’s degree, or 5+ years with an advanced degree (e.g., Masters/MBA/JD/MD), or 2+ years with a PhD.
  • •Degree in Marketing, Communications, Business, or a related field (MBA/advanced degree preferred).
  • •7+ years of progressive experience in global brand strategy/brand marketing, with travel-related industry experience strongly preferred.
  • •Thought leadership in creative/brand development and multichannel marketing campaigns focused on international travelers.
  • •Experience working with global brands in international travel segments (e.g., OTAs, airlines, hospitality), collaborating across geographies.
Experience:5+ yearsPaymentsInternational travelGlobal brand marketingAirlinesHospitalityOTAs
Education:Bachelor's in Marketing, Communications, Business
Skills:Executive communicationStrategic planningOrganizational skillsProblem-solvingCross-functional collaboration

Company Brief

Visa
Global payments technology company that operates the VisaNet electronic payments network, facilitating credit, debit and digital transactions between consumers, merchants, financial institutions and governments worldwide.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 1958
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Glassdoor: 3.8
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