Product/Performance Marketing Manager - Business Personal Systems (BPS) Commercial Workspaces

HP
Texas, Vancouver
Workplace: OnsiteFull timeUSD 105,050 - 161,800 annuallyFunction: Marketing & GrowthEducation: mastersSkills: ["Initiative","Data-driven decision making","Cross-functional collaboration","Communication","Problem-solving"]

Own end-to-end workspace and solution marketing strategy for commercial PC ecosystems, with a strong focus on SMB. Build integrated demand generation plans and performance marketing campaigns across digital, social, email, channel, events, and HP.com. Define KPIs, track campaign impact on pipeline and revenue, optimize media/content, and coordinate agencies and creative production. Partner with product, sales, channel, and demand capture teams to deliver cohesive launch and sustaining messaging, including customer research and competitive positioning.

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FursaFursa
HP
HP
1 week ago

Product/Performance Marketing Manager - Business Personal Systems (BPS) Commercial Workspaces

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Last checked: 5 hours agoStatus: Live

Job Summary

Own end-to-end workspace and solution marketing strategy for commercial PC ecosystems, with a strong focus on SMB. Build integrated demand generation plans and performance marketing campaigns across digital, social, email, channel, events, and HP.com. Define KPIs, track campaign impact on pipeline and revenue, optimize media/content, and coordinate agencies and creative production. Partner with product, sales, channel, and demand capture teams to deliver cohesive launch and sustaining messaging, including customer research and competitive positioning.
Location: Texas, Vancouver
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop and deliver end-to-end workspace strategic marketing plans across the commercial portfolio lifecycle, emphasizing SMB needs.
  • •Create integrated demand generation campaigns to convert demand into pipeline, opportunities, adoption, and revenue.
  • •Manage product marketing and campaign briefs from strategy through execution (audiences, assets, channels, timing, budgets, and KPIs).
  • •Activate across digital, social, email, channel, events, HP.com, and other paid/owned programs; optimize messaging, content, and assets based on performance.
  • •Track campaign KPIs and business impact, coordinate agencies and creative production, and support market/channel activation with partner-ready assets and playbooks.

Pay and Benefits

Salary: USD 105,050 - 161,800 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVisionLife InsurancePaid LeaveParental LeaveDisability Insurance

Key Requirements

  • •6+ years of experience in Product/Solution Marketing, Performance Marketing, Demand Generation, or Brand Marketing.
  • •4+ years in B2B-related work.
  • •Experience managing integrated campaigns across digital, social, email, ABM, channel, and events.
  • •Define KPIs, analyze campaign effectiveness, and optimize media and content based on performance.
  • •Ability to lead and inspire cross-functional teams and agency partners, and translate narratives into measurable campaigns.
Experience:B2B
Education:Master's
Skills:InitiativeData-driven decision makingCross-functional collaborationCommunicationProblem-solving
Tech Stack:CopilotChatGPTDeepSightsAI toolsABM

Company Brief

HP
Designs and manufactures personal computers, printers, and related supplies, as well as provides software, services, and solutions for consumers and enterprises worldwide.
Industry: Hardware Devices
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Palo Alto, United States
Founded: 1939
Glassdoor
Glassdoor: 3.8
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