Peloton

5 days ago

Associate Manager, Digital Media and Paid Social

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 12 hours agoStatus: Live

Job Summary

Own the performance and execution of paid social campaigns across Meta, TikTok, Pinterest, Reddit (and emerging channels like LinkedIn). Monitor and QA campaigns, optimize to exceed targets, and translate results into actionable weekly/monthly/quarterly reporting for cross-functional teams and Growth leadership. Build paid social strategy through testing calendars (A/B and multivariate), advise budget allocation using MMM and last-touch performance, and collaborate with Creative teams, agencies, and partners—plus develop AI agentic workstreams.

Location: New York

Workplace: Hybrid

Employment Type: Full time

Job Function: Data Science & Machine Learning

Seniority: Manager level

Key Responsibilities

•Monitor paid social campaign performance across Meta, TikTok, Pinterest, and emerging channels; QA ads and implement optimizations to exceed targets.
•Create weekly reports and distill insights into actionable next steps; present reporting to cross-functional teams and Growth Marketing leadership.
•Develop and implement paid social strategies and tests aligned with overall marketing objectives.
•Plan and execute detailed A/B and multivariate testing calendars to identify winning creative, audience, and targeting approaches.
•Advise budget allocation using last-touch and MMM performance; collaborate with Creative teams and external agencies to build high-performing ads and maintain vendor/agency relationships.

Pay and Benefits

Salary: USD 106,300 - 125,750 annually

Equity and Bonus:Equity

Perks:Health InsuranceDentalVisionPaid Leave401kStudent LoanEquityLong-term DisabilityParental LeaveChildcare DiscountsCommuter BenefitsPet Insurance

Key Requirements

•3+ years of hands-on paid social execution across Meta, TikTok, and Pinterest; LinkedIn and Reddit experience is a plus.
•Oversee acquisition, retail, or e-commerce campaigns with measurable results.
•Experience with brand lift, conversion lift, and A/B and multivariate testing methodologies.
•Ability to translate complex data into actionable insights and strategic recommendations.
•Proficiency with media-specific spreadsheet work (e.g., pivot tables, VLOOKUPs) and Google Workspace tools (Sheets, Docs, Slides).

Experience:3+ yearsPaid social

Skills:Strategic thinkingProactive mindsetCollaborationData analysisOrganizational prioritization

Languages:English

Tech Stack:MetaTikTokPinterestRedditLinkedInBrand liftConversion liftA/B testingMultivariate testingMMMPivot tablesVLOOKUPGoogle SheetsGoogle DocsGoogle SlidesAI agentsAgentic workstreamsMedia pacingFlighting strategies

Company Brief

Peloton

Designs and sells connected fitness equipment, subscription-based live and on-demand classes, and fitness content for at-home and studio users, integrating hardware, software, and community-driven experiences.

Industry: Fitness

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: New York, United States

Founded: 2012

Website LinkedIn

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Peloton

5 days ago

Associate Manager, Digital Media and Paid Social

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 12 hours agoStatus: Live

Job Summary

Location: New York

Workplace: Hybrid

Employment Type: Full time

Job Function: Data Science & Machine Learning

Seniority: Manager level

Key Responsibilities

•Monitor paid social campaign performance across Meta, TikTok, Pinterest, and emerging channels; QA ads and implement optimizations to exceed targets.
•Create weekly reports and distill insights into actionable next steps; present reporting to cross-functional teams and Growth Marketing leadership.
•Develop and implement paid social strategies and tests aligned with overall marketing objectives.
•Plan and execute detailed A/B and multivariate testing calendars to identify winning creative, audience, and targeting approaches.
•Advise budget allocation using last-touch and MMM performance; collaborate with Creative teams and external agencies to build high-performing ads and maintain vendor/agency relationships.

Pay and Benefits

Salary: USD 106,300 - 125,750 annually

Equity and Bonus:Equity

Perks:Health InsuranceDentalVisionPaid Leave401kStudent LoanEquityLong-term DisabilityParental LeaveChildcare DiscountsCommuter BenefitsPet Insurance

Key Requirements

•3+ years of hands-on paid social execution across Meta, TikTok, and Pinterest; LinkedIn and Reddit experience is a plus.
•Oversee acquisition, retail, or e-commerce campaigns with measurable results.
•Experience with brand lift, conversion lift, and A/B and multivariate testing methodologies.
•Ability to translate complex data into actionable insights and strategic recommendations.
•Proficiency with media-specific spreadsheet work (e.g., pivot tables, VLOOKUPs) and Google Workspace tools (Sheets, Docs, Slides).

Experience:3+ yearsPaid social

Skills:Strategic thinkingProactive mindsetCollaborationData analysisOrganizational prioritization

Languages:English

Company Brief

Peloton

Industry: Fitness

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: New York, United States

Founded: 2012

Website LinkedIn