Global Brand Director Intimate Wellness Greater China & North Asia

Reckitt
Shanghai
Workplace: OnsiteFull timeFunction: Executive & General ManagementSkills: ["Leadership","Stakeholder management","Cross-functional collaboration","Communication","Agility"]

Lead strategic category and brand development for Intimate Wellness in China, shaping brand architecture and the innovation pipeline. Own the China category growth model, manage an innovation hub, and lead cross-functional teams to deliver breakthrough and incremental innovations on time, within budget, and to quality. Drive global condom innovation strategy and partner with cross-region stakeholders to enhance brand leadership and category growth.

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Reckitt
Reckitt
3 days ago

Global Brand Director Intimate Wellness Greater China & North Asia

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Last checked: 5 hours agoStatus: Live

Job Summary

Lead strategic category and brand development for Intimate Wellness in China, shaping brand architecture and the innovation pipeline. Own the China category growth model, manage an innovation hub, and lead cross-functional teams to deliver breakthrough and incremental innovations on time, within budget, and to quality. Drive global condom innovation strategy and partner with cross-region stakeholders to enhance brand leadership and category growth.
Location: Shanghai
Workplace: Onsite
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Director level

Key Responsibilities

  • •Own development of the China category growth model and brand architecture using consumer, channel, and competitive insights.
  • •Lead China cross-functional teams and partners (RB-Manon) to align strategic innovation direction and delivery of planned initiatives.
  • •Manage the China Intimate Wellness innovation pipeline, balancing disruptive versus incremental innovations and driving incremental net revenue and market share growth.
  • •Lead global condom innovation strategy, partnering with the Science Platform team on condom material strategy.
  • •Manage cross-functional innovation teams to deliver product briefs on time, within budget, and to quality for China-led and global execution.

Pay and Benefits

Perks:Parental LeaveLife InsuranceEquity

Key Requirements

  • •Experienced in personal care/beauty/healthcare or medical-device category brand marketing and innovation development.
  • •Proven brand management across brand and category strategy, brand building, portfolio management, innovation, and P&L.
  • •Familiarity with innovation processes in multinational settings, including local China innovation approaches.
  • •Experience managing stakeholders across China and multinational JV models and collaborating across key markets.
  • •Strong communication skills, with the ability to influence locally in China and globally.
Experience:Personal careBeautyHealthcareMedical devicesBrand marketingInnovationMultinational/JVChina market
Skills:LeadershipStakeholder managementCross-functional collaborationCommunicationAgility
Languages:English

Company Brief

Reckitt
Global consumer goods company producing health, hygiene, and home products across well-known brands. Operates in multiple markets offering over-the-counter health, personal care, and household cleaning products to consumers worldwide.
Industry: FMCG
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Slough, United Kingdom
Founded: 1999
WebsiteLinkedIn