Paid Social Specialist

Xero
Wellington
Workplace: HybridFull timeFunction: Data Science & Machine LearningSkills: ["Analytical skills","Communication","Collaboration","Data-driven decision making","Continuous improvement"]

Shape and execute full-funnel paid social strategies that help small businesses and accountants discover Xero. Plan, launch, and optimize campaigns across Meta, TikTok, Reddit, and LinkedIn, using budget management, audience targeting, and continuous A/B testing. Partner with data science and creative optimisation to translate campaign data into actionable insights, improve incrementality, and refine customer journeys for global growth.

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FursaFursa
Xero
Xero
3 days ago

Paid Social Specialist

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Last checked: 12 hours agoStatus: Live

Job Summary

Shape and execute full-funnel paid social strategies that help small businesses and accountants discover Xero. Plan, launch, and optimize campaigns across Meta, TikTok, Reddit, and LinkedIn, using budget management, audience targeting, and continuous A/B testing. Partner with data science and creative optimisation to translate campaign data into actionable insights, improve incrementality, and refine customer journeys for global growth.
Location: Wellington
Workplace: Hybrid
Employment Type: Full time
Job Function: Data Science & Machine Learning
Seniority: Mid level

Key Responsibilities

  • •Plan, launch, and optimise full-funnel paid social campaigns to drive scalable growth and measurable ROI.
  • •Manage budget allocation, audience targeting, and campaign testing across key platforms using platform-native tools and analytics software.
  • •Execute a creative and audience testing roadmap in partnership with data science and creative optimisation specialists.
  • •Leverage customer data platforms to build targeted audience segments and improve campaign incrementality.
  • •Work with media partners to identify growth opportunities, new products, and testing betas.

Key Requirements

  • •Hands-on experience planning, launching, and optimising paid social campaigns in a digital performance or SaaS environment.
  • •Experience using ad management tools across channels such as LinkedIn, Meta, and TikTok to drive customer acquisition.
  • •Proven expertise in audience segmentation, budget management, and continuous A/B testing strategies.
  • •Strong analytical capabilities to evaluate campaign metrics, interpret performance data, and refine campaign strategies.
  • •Collaborative communication skills to build cross-functional relationships with data, creative, and partner marketing teams.
Experience:SaaSDigital performance
Skills:Analytical skillsCommunicationCollaborationData-driven decision makingContinuous improvement
Tech Stack:MetaTikTokRedditLinkedInAnalytics softwareCustomer data platformsA/B testingTracking solutionsPerformance reporting

Company Brief

Xero
Provides cloud-based accounting, payroll, and financial management software for small and medium-sized businesses, enabling invoicing, bank reconciliation, reporting, and integrations with third-party apps globally.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Wellington, New Zealand
Founded: 2006
WebsiteLinkedIn