Canva

3 weeks ago

Performance Marketing Manager, Madrid

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 6 hours agoStatus: Live

Job Summary

Drive incremental user growth for Spain by owning performance media buying, optimization, and pacing across creative-led channels. Translate Spain priorities into strategy, media mix, and an experiment roadmap, partnering with Data to run incrementality studies and calibrate MMMs. Turn performance signals into actionable creative insights, manage creative rotation and testing, and continuously improve workflows using automation, AI tooling, and reusable systems.

Location: Madrid

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Own day-to-day media buying, optimization, and pacing across multiple Spain channels, with a focus on Meta, YouTube/TikTok, and LinkedIn.
•Translate Spain priorities into strategy and plans, set the media mix, manage budget allocation review processes, and own the experiment roadmap.
•Partner with the Data team to run incrementality studies and interpret/calibrate MMMs using MMP and platform form data where appropriate.
•Turn performance data into creative insights, share learnings with Growth Creative pods, and manage creative rotation by scaling winners and pausing low performers.
•Lead CRO learning cycles across channels and improve performance marketing systems and workflows through automation and AI tooling, including building reusable systems.

Pay and Benefits

Equity and Bonus:Equity

Perks:EquityParental LeaveWellness Stipend

Key Requirements

•Proven hands-on experience in media buying and budget management across major platforms with strong media buying principles.
•A strong optimization mindset and confidence making data-driven decisions.
•Proven experience collaborating with creative teams using structured testing and iteration to improve performance.
•Familiarity with MMM, lift studies, and incrementality testing, including designing experiments and partnering with Marketing Science.
•Spanish and good English, with a feel for market context.

Skills:Data-driven decision-makingOptimizationCross-functional collaborationExperimentationCreative partnering

Languages:SpanishEnglish

Tech Stack:MetaYouTubeTikTokLinkedInASOMMMMMPIncrementality testingLift studiesCROAI toolingTikTok Content SuiteAutomation

Company Brief

Canva

Canva is an online visual communications platform that provides drag-and-drop design tools, templates, and media assets for creating presentations, social media graphics, videos, documents and more, serving individuals and large enterprises globally.

Industry: Enterprise Software

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Scaleup

Valuation: Decacorn (USD 10B+)

Funding: Series E+

Headquarters: Surry Hills, New South Wales, Australia

Founded: 2012

Glassdoor: 3.9

Website LinkedIn Glassdoor

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Canva

3 weeks ago

Performance Marketing Manager, Madrid

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 6 hours agoStatus: Live

Job Summary

Location: Madrid

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Own day-to-day media buying, optimization, and pacing across multiple Spain channels, with a focus on Meta, YouTube/TikTok, and LinkedIn.
•Translate Spain priorities into strategy and plans, set the media mix, manage budget allocation review processes, and own the experiment roadmap.
•Partner with the Data team to run incrementality studies and interpret/calibrate MMMs using MMP and platform form data where appropriate.
•Turn performance data into creative insights, share learnings with Growth Creative pods, and manage creative rotation by scaling winners and pausing low performers.
•Lead CRO learning cycles across channels and improve performance marketing systems and workflows through automation and AI tooling, including building reusable systems.

Pay and Benefits

Equity and Bonus:Equity

Perks:EquityParental LeaveWellness Stipend

Key Requirements

•Proven hands-on experience in media buying and budget management across major platforms with strong media buying principles.
•A strong optimization mindset and confidence making data-driven decisions.
•Proven experience collaborating with creative teams using structured testing and iteration to improve performance.
•Familiarity with MMM, lift studies, and incrementality testing, including designing experiments and partnering with Marketing Science.
•Spanish and good English, with a feel for market context.

Skills:Data-driven decision-makingOptimizationCross-functional collaborationExperimentationCreative partnering

Languages:SpanishEnglish

Tech Stack:MetaYouTubeTikTokLinkedInASOMMMMMPIncrementality testingLift studiesCROAI toolingTikTok Content SuiteAutomation

Company Brief

Canva

Industry: Enterprise Software

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Scaleup

Valuation: Decacorn (USD 10B+)

Funding: Series E+

Headquarters: Surry Hills, New South Wales, Australia

Founded: 2012

Glassdoor: 3.9

Website LinkedIn Glassdoor