Manager Loyalty & Membership Global E-Commerce

Puma
Germany
Full timeFunction: Customer Success & Account ManagementSkills: ["Analytical mindset","Organizational skills","Communication","Stakeholder management","Proactive learning"]

Lead and optimize PUMA’s global loyalty and membership program across markets, improving member engagement, retention, and commercial performance. Use customer behavior and program analytics to refine journeys, rewards, benefits, and communications. Coordinate global rollout to new markets and launch new program features. Manage strategic partnerships and collaborate with CRM, ecommerce, retail, marketing, and vendors to deliver member-exclusive activations while tracking KPIs and sharing insights.

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FursaFursa
Puma
Puma
7 hours ago

Manager Loyalty & Membership Global E-Commerce

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Last checked: 7 hours agoStatus: Live

Job Summary

Lead and optimize PUMA’s global loyalty and membership program across markets, improving member engagement, retention, and commercial performance. Use customer behavior and program analytics to refine journeys, rewards, benefits, and communications. Coordinate global rollout to new markets and launch new program features. Manage strategic partnerships and collaborate with CRM, ecommerce, retail, marketing, and vendors to deliver member-exclusive activations while tracking KPIs and sharing insights.
Location: Germany
Employment Type: Full time
Job Function: Customer Success & Account Management
Seniority: Manager level

Key Responsibilities

  • •Manage and optimize the loyalty and membership program across global markets to improve engagement, retention, and commercial performance.
  • •Analyze customer behavior and program performance to identify optimization opportunities across member journeys, rewards, benefits, and communications.
  • •Coordinate the rollout of the loyalty program into new markets with regional teams and cross-functional stakeholders.
  • •Define and launch new global program features, benefits, and engagement mechanics that enhance the membership value proposition.
  • •Identify, develop, and manage strategic partnerships and collaborate with CRM, ecommerce, tech, and external vendors to support program improvements and member-exclusive activations.

Key Requirements

  • •Several years of experience in loyalty, CRM, customer engagement, or membership programs, ideally in retail, ecommerce, fashion, lifestyle, or sportstyle.
  • •Strong understanding of loyalty program mechanics, customer retention strategies, and customer lifecycle management.
  • •Experience managing global projects and coordinating multiple stakeholders across teams and locations.
  • •Analytical mindset with experience using data and customer insights to identify opportunities and measure performance.
  • •Comfortable working with CRM and loyalty technology platforms; experience with SAP Emarsys and/or Antavo is a plus.
Experience:Loyalty programsCRMCustomer engagementMembership programsRetailEcommerceFashionSportstyle
Skills:Analytical mindsetOrganizational skillsCommunicationStakeholder managementProactive learning
Tech Stack:SAP EmarsysAntavo

Company Brief

Puma
Global athletic and casual footwear, apparel, and accessories brand designing, developing, marketing and selling sports-inspired products for consumers and athletes worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1948
WebsiteLinkedIn