Sr. Manager, Martech Enablement

Tapestry
New York
Workplace: OnsiteFull timeUSD 130,000 - 160,000 annuallyFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Stakeholder management","Communication","Influencing","Change management","Customer focus"]

Bridge Tapestry Martech and brand marketing teams to translate business objectives into lifecycle activation within Cordial. Partner with Coach and Kate Spade teams across North America and Europe to strengthen customer engagement programs, capture cross-brand learnings, and drive adoption of Martech capabilities. Own enablement strategy by building scalable playbooks, training, and operating procedures, partnering with Martech Infrastructure to turn needs into actionable requirements and enhancements, and tracking adoption trends to continuously improve.

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Tapestry
Tapestry
3 days ago

Sr. Manager, Martech Enablement

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Last checked: 7 hours agoStatus: Live

Job Summary

Bridge Tapestry Martech and brand marketing teams to translate business objectives into lifecycle activation within Cordial. Partner with Coach and Kate Spade teams across North America and Europe to strengthen customer engagement programs, capture cross-brand learnings, and drive adoption of Martech capabilities. Own enablement strategy by building scalable playbooks, training, and operating procedures, partnering with Martech Infrastructure to turn needs into actionable requirements and enhancements, and tracking adoption trends to continuously improve.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Serve as the primary Martech partner for Coach and Kate Spade North America and Europe, aligning Cordial capabilities to activation goals.
  • •Identify opportunities to improve lifecycle marketing programs and introduce new capabilities, use cases, and best practices from cross-brand and cross-regional learnings.
  • •Drive adoption of Martech capabilities across brands and regions to maximize platform value and marketing effectiveness.
  • •Establish and scale enablement frameworks, including playbooks, training materials, operating procedures, and activation best practices for Cordial.
  • •Partner with Martech Infrastructure to translate business needs into use cases, requirements, and prioritized enhancements while representing lifecycle needs in technology planning.

Pay and Benefits

Salary: USD 130,000 - 160,000 annually
Perks:Health InsuranceDentalVision401kPaid LeaveCommuter BenefitsDisability InsuranceLearning Budget

Key Requirements

  • •7+ years of experience in lifecycle marketing, CRM, marketing technology, or customer engagement platforms.
  • •Hands-on experience with enterprise marketing platforms such as Cordial, Braze, or similar solutions.
  • •Strong understanding of lifecycle marketing strategies, customer journeys, segmentation, personalization, and campaign activation.
  • •Experience supporting business stakeholders in a consultative, enablement, or platform adoption capacity.
  • •Proven ability to influence stakeholders and drive alignment across brand marketing, product, and technical teams.
Experience:7+ years
Skills:Stakeholder managementCommunicationInfluencingChange managementCustomer focus
Tech Stack:CordialBrazeCRM

Company Brief

Tapestry
Global luxury fashion group that owns and operates brands including Coach, Kate Spade, and Stuart Weitzman. Designs, markets, and sells handbags, accessories, footwear, and apparel through retail and wholesale channels.
Industry: Luxury Goods
Company Size: Enterprise (1,001+ employees)
Revenue: USD 5M to 10M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York City, United States
Founded: 2017
Glassdoor
Glassdoor: 3.7
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