Communications Insight Analyst

Sony Interactive Entertainment
San Mateo
Workplace: HybridFull timeUSD 136,300 - 204,500Function: Communications, PR & CommunityExperience: 5-7 yearsEducation: bachelorsSkills: ["Communication (written and verbal)","Data visualization/storytelling","Judgment","Problem-solving","Collaboration"]

Use social listening and communications measurement to turn PlayStation audience signals into clear insights for Global Content Communications. Own social performance reporting across key content and stakeholders, analyze sentiment and conversation trends, define metrics and reporting frameworks, and build analytical models to uncover patterns and risks. Partner with PR, PlayStation Studios, and cross-functional teams to deliver executive-ready dashboards and recommendations, including AI-assisted workflow improvements.

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FursaFursa
Sony Interactive Entertainment
Sony Interactive Entertainment
1 month ago

Communications Insight Analyst

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 8 hours agoStatus: Live

Job Summary

Use social listening and communications measurement to turn PlayStation audience signals into clear insights for Global Content Communications. Own social performance reporting across key content and stakeholders, analyze sentiment and conversation trends, define metrics and reporting frameworks, and build analytical models to uncover patterns and risks. Partner with PR, PlayStation Studios, and cross-functional teams to deliver executive-ready dashboards and recommendations, including AI-assisted workflow improvements.
Location: San Mateo
Workplace: Hybrid
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Mid level

Key Responsibilities

  • •Lead owned social performance reporting for SIE priority content across PlayStation channels for internal and external stakeholders.
  • •Conduct social listening and sentiment analysis to understand how PlayStation is discussed over time and in real time.
  • •Define and refine business metrics and reporting frameworks; build analytical models and generate predictive insights.
  • •Analyze large datasets across social, sentiment, web, and communications to identify patterns, themes, risks, and opportunities.
  • •Translate quantitative and qualitative findings into executive-ready narratives, dashboards, and presentations; support post-mortem learning and planning.

Pay and Benefits

Salary: USD 136,300 - 204,500
Perks:Health InsuranceDentalVision401kPaid LeaveWellness StipendEmployee Discounts

Key Requirements

  • •5–7 years of experience in data analytics, audience insights, communications measurement, or social intelligence.
  • •Bachelor’s degree in statistics, mathematics, economics, or related field (advanced degree a plus).
  • •Proven ability to analyze large, nuanced datasets and synthesize quantitative and qualitative data for decision-making.
  • •Proficiency in analytics and data visualization/storytelling using tools such as SQL, Python, R, Tableau, and Power BI.
  • •Advanced expertise in social media analytics and social listening platforms, working with unstructured social conversation data.
Experience:5-7 yearsGamingEntertainmentMediaTechnologyCommunications
Education:Bachelor's in statistics, mathematics, economics, or a related field
Skills:Communication (written and verbal)Data visualization/storytellingJudgmentProblem-solvingCollaboration
Languages:English
Tech Stack:SQLPythonRTableauPower BIExcelEmplifiSprinklrSproutNetBaseMeltwaterBrandwatch

Company Brief

Sony Interactive Entertainment
Develops and publishes PlayStation hardware, software, and digital services, operating the PlayStation platform and ecosystem for gaming, entertainment, and network services worldwide.
Industry: Gaming
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: San Mateo, United States
Founded: 1993
WebsiteLinkedIn