Head of Marketing

Bamboo Card
Dubai
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Autonomy","Strategic thinking","Leadership"]

Own end-to-end B2B demand generation and brand positioning, including ICP/segmentation, channel strategy, and lead capture with scoring and nurture through to Revenue. Drive website performance, SEO, paid search and social, LinkedIn, lifecycle email, and analytics to prove impact. Build and measure an events calendar that converts conferences into pipeline. Manage budgets, agency and freelance partners, and marketing operations in CRM, while also supporting early B2C input for a gift card webshop.

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FursaFursa
Bamboo Card
Bamboo Card
4 days ago

Head of Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 15 hours agoStatus: Live

Job Summary

Own end-to-end B2B demand generation and brand positioning, including ICP/segmentation, channel strategy, and lead capture with scoring and nurture through to Revenue. Drive website performance, SEO, paid search and social, LinkedIn, lifecycle email, and analytics to prove impact. Build and measure an events calendar that converts conferences into pipeline. Manage budgets, agency and freelance partners, and marketing operations in CRM, while also supporting early B2C input for a gift card webshop.
Location: Dubai
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Build and run the demand engine across ICP/segmentation, positioning, channel strategy, acquisition, lead capture, scoring, nurture, and handover into Revenue.
  • •Own website performance and conversion, SEO, paid search and paid social, LinkedIn channel strategy, lifecycle email, and analytics tied to outcomes.
  • •Define and deliver the digital roadmap, including management of agency and freelance relationships behind it.
  • •Create and execute the annual events calendar, including exhibition/sponsorship/speaking decisions, pre- and post-event motions, and event measurement against pipeline and cost.
  • •Define marketing data needs and lifecycle/attribution reporting in CRM, propose and manage the marketing budget, and build the required team and partner mix.

Key Requirements

  • •7+ years in B2B marketing, including 2–3 years leading a function or substantial standalone mandate.
  • •Proven experience building demand generation programs at an early stage.
  • •Evidence of performance metrics such as pipeline sourced, cost per qualified lead, and conversion rates.
  • •Hands-on capability across paid, SEO, content, email, and marketing automation.
  • •Experience managing agencies and freelancers to a defined budget, with strong CRM discipline for pipeline and reporting.
Experience:7+ yearsB2B marketingDemand generationPaymentsCRMTrade marketing
Skills:AutonomyStrategic thinkingLeadership
Tech Stack:SEOPaid searchPaid socialLinkedInLifecycle emailCRMMarketing automationAnalyticsAttribution reporting

Company Brief

Bamboo Card
Bamboo Card provides global gift card and rewards infrastructure for businesses, offering delivery through portal, API, or embedded workflows. It serves fintech, enterprise, and loyalty use cases across many countries and currencies, focusing on fast, scalable card distribution.
Industry: Fintech Infrastructure
Growth: Scaleup
WebsiteLinkedIn