Global Business Product Manager – AIGC Multimodal Content Understanding

TikTok
San Jose
Workplace: OnsiteFull timeFunction: Product ManagementExperience: 2+ yearsSkills: ["Data analysis","Logical thinking","Structured communication","Cross-team collaboration","Project implementation"]

Own product capabilities for TikTok Ads Creative AI, focusing on multimodal AIGC content understanding and generation. Build and iterate systems for creative intent and audience preference understanding, creative diagnosis and strategy supply, and planning/selection logic for video and image generation. Use delivery and user behavior data to attribute performance and optimize adoption, generation quality, and online delivery effectiveness, collaborating across teams to drive end-to-end execution.

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FursaFursa
TikTok
TikTok
1 month ago

Global Business Product Manager – AIGC Multimodal Content Understanding

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Last checked: 28 minutes agoStatus: Live

Job Summary

Own product capabilities for TikTok Ads Creative AI, focusing on multimodal AIGC content understanding and generation. Build and iterate systems for creative intent and audience preference understanding, creative diagnosis and strategy supply, and planning/selection logic for video and image generation. Use delivery and user behavior data to attribute performance and optimize adoption, generation quality, and online delivery effectiveness, collaborating across teams to drive end-to-end execution.
Location: San Jose
Workplace: Onsite
Employment Type: Full time
Job Function: Product Management
Seniority: Mid level

Key Responsibilities

  • •Build content understanding capabilities including product understanding, advertiser creative intent understanding, and audience preference understanding for contextual semantic inputs to creative generation.
  • •Design AIGC supply capabilities for creative diagnosis, analyze advertiser creative delivery performance, and define AIGC strategy solutions to improve adoption and effectiveness.
  • •Build AIGC strategy planning capabilities and continuously optimize planning and selection logic for video and image generation to improve quality, online delivery performance, and strategy diversity.
  • •Develop AIGC capabilities for advertising creatives by understanding leading AI models and implementing solutions tailored to business characteristics across verticals.

Key Requirements

  • •Bachelor’s degree or above, preferably in computer science, mathematics, communications, artificial intelligence, or a related field.
  • •2+ years of experience as a business product manager.
  • •Solid understanding of AI-generated content technologies, including basic principles of large language models, intelligent agents, image generation, and video generation.
  • •Strong data analysis skills for strategy performance attribution and optimization using delivery data and user behavior data.
  • •Strong logical thinking and structured communication skills to collaborate across teams and drive project implementation.
Experience:2+ yearsOnline advertisingGenerative AIAIGCAds tech
Skills:Data analysisLogical thinkingStructured communicationCross-team collaborationProject implementation
Tech Stack:Large language modelsIntelligent agentsImage generationVideo generationAIGC

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn