Senior Marketing Manager, Retail Products, Hong Kong Marketing

HSBC
America/Chicago, Hong Kong
Full timeFunction: Marketing & GrowthSkills: ["Customer centricity","Leadership","Stakeholder management","Strategic thinking","Influencing"]

Own and drive retail product marketing strategy for Wealth and Personal Banking (WPB) in Hong Kong, translating customer and business insights into integrated plans across key channels. Manage the WPB marketing plan and partner with local WPB business teams to agree scope and marketing spend. Lead multi-channel campaign execution, manage agency partners, and use data, KPIs, and customer experience metrics to deliver brand equity growth, customer growth, and wallet share improvements.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
HSBC
HSBC
4 days ago

Senior Marketing Manager, Retail Products, Hong Kong Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 11 hours agoStatus: Live

Job Summary

Own and drive retail product marketing strategy for Wealth and Personal Banking (WPB) in Hong Kong, translating customer and business insights into integrated plans across key channels. Manage the WPB marketing plan and partner with local WPB business teams to agree scope and marketing spend. Lead multi-channel campaign execution, manage agency partners, and use data, KPIs, and customer experience metrics to deliver brand equity growth, customer growth, and wallet share improvements.
Location: America/Chicago, Hong Kong
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Develop marketing strategies, plans and programmes delivering customer and business outcomes for WPB retail products.
  • •Manage liaison with the local market WPB business team on marketing spend allocation and agreement of scope.
  • •Work with local business teams to gain buy-in and support for planned initiatives and budget spends.
  • •Manage agency partners across social, digital, creative and media and ensure assigned strategies and plans are implemented.
  • •Lead and articulate clearly developed Business Briefs and Marketing Briefs, and act as a marketing and market consultant for WPB.

Key Requirements

  • •Manage the WPB marketing plan and support WPB marketing strategy and programmes to deliver customer and business outcomes.
  • •Develop and articulate deep understanding of customer needs using external research and internal data.
  • •Lead integrated marketing strategies and ensure implementation and measurement across business areas.
  • •Demonstrate depth in classical and contemporary marketing channels and experience delivering strategic, multi-channel communications programmes.
  • •Provide evidence of team leadership attributes and ability to influence senior leadership teams in a highly matrixed organization.
Experience:Financial services
Skills:Customer centricityLeadershipStakeholder managementStrategic thinkingInfluencing
Tech Stack:Data and analyticsCustomer insightsNPSCSAT

Company Brief

HSBC
Global banking and financial services organisation offering retail, commercial, corporate and investment banking, wealth management, and global markets services across Europe, Asia, the Americas and the Middle East.
Industry: Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1865
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn