Director, Creative Strategy, Hers

hims & hers
United States
Workplace: RemoteFull timeUSD 190,000 - 240,000 annuallyFunction: Strategy & Corporate DevelopmentSkills: ["Ownership","Collaboration","Data-driven decision-making","Iteration","Creative strategy"]

Lead the Hers creative strategy across performance marketing channels, turning customer insights and performance data into hypotheses, concepts, and production-ready briefs. You’ll manage a multidisciplinary creative pod, partner across Growth, Media Buying, Analytics, and other teams to run fast test-and-learn cycles, and establish measurable success criteria. Shape emotionally resonant, stigma-free creative for women while building repeatable frameworks that scale winning ideas across channels and categories.

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hims & hers
hims & hers
1 day ago

Director, Creative Strategy, Hers

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Job Summary

Lead the Hers creative strategy across performance marketing channels, turning customer insights and performance data into hypotheses, concepts, and production-ready briefs. You’ll manage a multidisciplinary creative pod, partner across Growth, Media Buying, Analytics, and other teams to run fast test-and-learn cycles, and establish measurable success criteria. Shape emotionally resonant, stigma-free creative for women while building repeatable frameworks that scale winning ideas across channels and categories.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Director level

Key Responsibilities

  • •Own Hers creative strategy across performance marketing channels, ensuring campaigns reflect the brand and deliver measurable business results.
  • •Develop creative hypotheses and concepts using performance data, customer insights, and market trends, including production-ready briefs.
  • •Lead a multidisciplinary creative pod and partner with editors, producers, and studio teams to develop high-quality creative across channels.
  • •Create feedback loops across Creative, Growth, and Media Buying; partner with Growth, Creative, and Analytics to test, learn, and iterate.
  • •Partner with Product, Clinical, Legal, and Brand teams to ensure creative accurately reflects products, meets regulatory requirements, and capture results through performance reviews.

Pay and Benefits

Salary: USD 190,000 - 240,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVisionPaid LeaveParental Leave401kEquity

Key Requirements

  • •Strong performance creative portfolio that has won at scale on paid social, with evidence, data, and customer insight.
  • •8+ years of experience in creative strategy, content strategy, or performance creative, ideally in-house at a high-growth ecommerce or DTC brand, including leading teams and building creative functions.
  • •Deep expertise developing performance creative for Meta, TikTok, YouTube, and other performance channels with platform-specific best practices.
  • •Data fluency to analyze ad performance data, identify actionable patterns, and let evidence drive creative decisions.
  • •Experience managing multidisciplinary creative teams and collaborating cross-functionally, including with remote or distributed post-production teams.
Skills:OwnershipCollaborationData-driven decision-makingIterationCreative strategy
Tech Stack:MetaYouTubeTikTok

Company Brief

hims & hers
A telehealth and consumer wellness platform offering personalized care and products across sexual health, hair, mental health, dermatology, weight loss and primary care via digital consultations, prescriptions, and fulfillment.
Industry: HealthTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2017
Glassdoor
Glassdoor: 2.9
WebsiteLinkedInGlassdoor