Head of Marketing, Northeast Asia

The Kraft Heinz Company
Tokyo
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 15+ yearsEducation: bachelorsSkills: ["Leadership","Communication","Analytical thinking","Strategic thinking","Influencing"]

Head of Marketing for Northeast Asia leads a cross-functional team across Japan and Korea, developing and executing marketing strategies for Retail and Foodservice brands (Heinz, Kraft, Ore Ida) to grow brand awareness, market share, and revenue, while driving data-driven campaigns across digital, print, TV, and social channels.

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The Kraft Heinz Company
The Kraft Heinz Company
4 months ago

Head of Marketing, Northeast Asia

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Last checked: 8 hours agoStatus: Live

Job Summary

Head of Marketing for Northeast Asia leads a cross-functional team across Japan and Korea, developing and executing marketing strategies for Retail and Foodservice brands (Heinz, Kraft, Ore Ida) to grow brand awareness, market share, and revenue, while driving data-driven campaigns across digital, print, TV, and social channels.
Location: Tokyo
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Develop and execute comprehensive marketing strategies to promote our products (Heinz, Kraft, Ore Ida), enhance brand visibility, and drive sales growth.
  • •Lead and manage a team of approx. 20 marketing professionals in both Japan and Korea, fostering a collaborative and high-performance work environment.
  • •Conduct market research and analysis to identify consumer trends, market opportunities, and competitive landscape, providing valuable insights for decision-making.
  • •Oversee the implementation of marketing campaigns across various channels, including digital, print, television, social media, and other relevant platforms.
  • •Collaborate with cross-functional teams such as product development, sales, and operations to ensure effective product launches, pricing strategies, and inventory management.

Key Requirements

  • •Bachelor's degree or above in Marketing, Business Administration, or a related field.
  • •15+ years of proven experience in marketing role within the consumer goods industry, preferred in food.
  • •Strong leadership abilities with experience in managing and motivating cross-functional teams.
  • •Proficiency in utilizing digital marketing channels, social media platforms, and analytics tools to drive marketing performance.
  • •Fluent in both Japanese and English proficiency
Experience:15+ yearsConsumer goodsFood
Education:Bachelor's
Skills:LeadershipCommunicationAnalytical thinkingStrategic thinkingInfluencing
Languages:JapaneseEnglish

Company Brief

The Kraft Heinz Company
The Kraft Heinz Company is a global food and beverage company producing iconic packaged foods and condiments across categories like cheese, meals, condiments, and beverages, serving retail, foodservice, and consumer markets worldwide.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Chicago, United States
Founded: 2015
WebsiteLinkedIn