Senior Product Marketing Manager

Function Health
United States
Workplace: RemoteFull timeFunction: Marketing & GrowthSkills: ["Attention to detail","Self-motivation","Resourcefulness","Cross-functional collaboration","Communication and storytelling"]

Own high-impact product launch strategy and execution while building end-to-end go-to-market plans across product, marketing, sales, and enterprise teams. Lead enterprise/B2B messaging and enablement for corporate wellness audiences, and drive positioning and GTM for the integrated Function + Ezra MRI/CT ecosystem, including cross-sell and upsell. Optimize member engagement and retention using research and data, standardizing insight workflows and aligning stakeholders across Product, Marketing, Design, Enterprise, Ezra, and Research.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Function Health
Function Health
1 day ago

Senior Product Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 7 hours agoStatus: Live

Job Summary

Own high-impact product launch strategy and execution while building end-to-end go-to-market plans across product, marketing, sales, and enterprise teams. Lead enterprise/B2B messaging and enablement for corporate wellness audiences, and drive positioning and GTM for the integrated Function + Ezra MRI/CT ecosystem, including cross-sell and upsell. Optimize member engagement and retention using research and data, standardizing insight workflows and aligning stakeholders across Product, Marketing, Design, Enterprise, Ezra, and Research.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own the strategy and execution of high-impact product launches.
  • •Develop comprehensive go-to-market plans coordinating product, marketing, sales, and enterprise teams.
  • •Build and refine B2B messaging frameworks and create enablement materials for enterprise/corporate wellness audiences.
  • •Lead positioning, messaging, and GTM for the integrated Function + Ezra MRI/CT scan ecosystem, driving cross-sell and upsell.
  • •Own member experience optimization and research/insights processes to improve engagement, retention, and decision-making.

Key Requirements

  • •5+ years in product marketing, ideally with growth and enterprise/B2B experience.
  • •Proven expertise executing product launches across multiple channels.
  • •Experience in enterprise/corporate wellness marketing, including messaging and enablement materials.
  • •Strong background in multi-product portfolios, product integrations, or cross-sell strategies.
  • •Hands-on experience with user research platforms (Dovetail or similar) and building standardized research processes.
Skills:Attention to detailSelf-motivationResourcefulnessCross-functional collaborationCommunication and storytelling
Tech Stack:IntercomIterableHubSpotBrandwatchYouGovDovetailAsanaLinearFigma

Company Brief

Function Health
Function Health develops digital health solutions to support chronic disease management, delivering personalized care pathways, remote monitoring, and patient engagement tools to improve outcomes and reduce healthcare costs for people with long-term conditions.
Industry: HealthTech
Website