Senior Manager - Growth & Value Prop, Cuenta Digital

MercadoLibre
Santiago
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Leadership","Collaboration","Analytical thinking","Strategic planning","Execution focus"]

Lead end-to-end user acquisition, activation, and retention for Digital Account in Chile, owning the value proposition and an annual growth plan in partnership with Growth, Marketing, and product teams. Build user-growth metrics and next-year roadmaps with your analysts, drive retention initiatives and monitor key app KPIs, and manage acquisition campaign and discount budgets with efficiency and impact. Lead and develop a strategy/plan analyst team.

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MercadoLibre
MercadoLibre
6 days ago

Senior Manager - Growth & Value Prop, Cuenta Digital

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Last checked: 50 minutes agoStatus: Live

Job Summary

Lead end-to-end user acquisition, activation, and retention for Digital Account in Chile, owning the value proposition and an annual growth plan in partnership with Growth, Marketing, and product teams. Build user-growth metrics and next-year roadmaps with your analysts, drive retention initiatives and monitor key app KPIs, and manage acquisition campaign and discount budgets with efficiency and impact. Lead and develop a strategy/plan analyst team.
Location: Santiago
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Design and execute end-to-end user acquisition, activation, and retention strategy for Digital Account in Chile.
  • •Define the value proposition and annual growth plan together with Growth, Marketing, and product teams.
  • •Develop user growth metrics and the next-year roadmap with your analyst team.
  • •Lead retention plans and monitor key KPIs for app usage.
  • •Manage acquisition campaign and discount budgets, and lead/develop an analysts team across strategy and planning.

Key Requirements

  • •Solid experience in strategic projects.
  • •Analytical and strategic profile, able to translate data into concrete action plans.
  • •Leadership skills and ability to collaborate across multiple business areas.
  • •Availability to reside in Chile.
  • •Prior fintech services experience is not required.
Skills:LeadershipCollaborationAnalytical thinkingStrategic planningExecution focus

Company Brief

MercadoLibre
Operates Latin America's leading e‑commerce marketplace and fintech ecosystem, offering online buying and selling, classifieds, payment processing, credit, and logistics services across multiple countries in the region.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Buenos Aires, Argentina
Founded: 1999
Glassdoor
Glassdoor: 3.8
WebsiteLinkedIn