Diageo

2 weeks ago

Media Lead, APAC

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Own end-to-end regional media planning, activation, and optimization for assigned categories across APAC. Drive profitable growth through Diageo’s Connected, Scaled Reach strategy, delivering integrated full-funnel amplification across Paid, Retail, Social, and Creator ecosystems. Embed data-driven audience strategies, scale AI-enabled planning and optimization, and lead test-and-learn experimentation. Ensure compliance with Diageo media standards while collaborating with stakeholders and agencies to improve ROI, effectiveness, and retail media contribution.

Location: Shanghai

Workplace: Onsite

Employment Type: Full time

Job Function: Administration & Executive Assistance

Seniority: Mid level

Key Responsibilities

•Develop and deploy integrated regional media plans across Paid Media, Retail Media, Social, and Creator channels aligned to global strategy and regional growth ambitions.
•Oversee full-funnel media plan execution, optimizing investment to maximize reach, effectiveness, and ROI against defined KPIs.
•Accelerate adoption of data-driven audience strategies and scale AI-enabled planning, buying, and optimization solutions.
•Lead a regional test-and-learn agenda to improve media effectiveness and inform future investment decisions.
•Ensure compliance with Diageo Marketing Code and Trusted Marketplace standards, and lead stakeholder and agency collaboration to deliver high-performance outcomes.

Key Requirements

•8+ years’ experience in media planning, activation, digital marketing, or media agency leadership across multiple markets.
•Proven success managing significant media investments and improving media effectiveness, ROI, and business performance.
•Experience driving media transformation using digital innovation, automation, AI-enabled solutions, and cross-functional collaboration.
•Strong understanding of media effectiveness, audience strategy, measurement frameworks, and data-driven decision making.
•Demonstrated ability to lead and challenge agencies and partners to deliver high-performance outcomes.

Experience:8+ years

Skills:Growth mindsetData-drivenCommercially focusedStakeholder managementInfluencing

Languages:EnglishChinese

Tech Stack:Paid MediaRetail MediaProgrammaticSocialSearchVideoAI-enabledDMAFRMAFKPIs

Company Brief

Diageo

Global beverage alcohol company producing and distributing spirits, beer, and ready-to-drink beverages. Owns major brands like Johnnie Walker, Smirnoff, Guinness, and Baileys, operating across multiple markets with a broad retail and hospitality presence.

Industry: Food & Beverage

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: London, United Kingdom

Founded: 1997

Website LinkedIn

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Diageo

2 weeks ago

Media Lead, APAC

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Location: Shanghai

Workplace: Onsite

Employment Type: Full time

Job Function: Administration & Executive Assistance

Seniority: Mid level

Key Responsibilities

•Develop and deploy integrated regional media plans across Paid Media, Retail Media, Social, and Creator channels aligned to global strategy and regional growth ambitions.
•Oversee full-funnel media plan execution, optimizing investment to maximize reach, effectiveness, and ROI against defined KPIs.
•Accelerate adoption of data-driven audience strategies and scale AI-enabled planning, buying, and optimization solutions.
•Lead a regional test-and-learn agenda to improve media effectiveness and inform future investment decisions.
•Ensure compliance with Diageo Marketing Code and Trusted Marketplace standards, and lead stakeholder and agency collaboration to deliver high-performance outcomes.

Key Requirements

•8+ years’ experience in media planning, activation, digital marketing, or media agency leadership across multiple markets.
•Proven success managing significant media investments and improving media effectiveness, ROI, and business performance.
•Experience driving media transformation using digital innovation, automation, AI-enabled solutions, and cross-functional collaboration.
•Strong understanding of media effectiveness, audience strategy, measurement frameworks, and data-driven decision making.
•Demonstrated ability to lead and challenge agencies and partners to deliver high-performance outcomes.

Experience:8+ years

Skills:Growth mindsetData-drivenCommercially focusedStakeholder managementInfluencing

Languages:EnglishChinese

Tech Stack:Paid MediaRetail MediaProgrammaticSocialSearchVideoAI-enabledDMAFRMAFKPIs

Company Brief

Diageo

Industry: Food & Beverage

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: London, United Kingdom

Founded: 1997

Website LinkedIn