Senior Manager, Retention Marketing, DashPass

DoorDash US
New York
Workplace: OnsiteFull timeUSD 159,800 - 235,000 annuallyFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Stakeholder management","Interpersonal skills","Organization","Dependability","Self-motivation"]

Lead DashPass retention marketing on the Consumer Retention Marketing team, defining the membership marketing vision and translating growth and retention goals into CRM strategies. Oversee lifecycle campaigns across email, push, SMS, promotions, and in-app messaging, manage a team of Retention Marketers, and set testing roadmaps for segmentation, content strategy, and measurement. Partner with Analytics, Product, and Integrated Marketing to optimize KPIs, personalization, and CRM infrastructure.

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FursaFursa
DoorDash US
DoorDash US
1 day ago

Senior Manager, Retention Marketing, DashPass

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Last checked: 15 hours agoStatus: Live

Job Summary

Lead DashPass retention marketing on the Consumer Retention Marketing team, defining the membership marketing vision and translating growth and retention goals into CRM strategies. Oversee lifecycle campaigns across email, push, SMS, promotions, and in-app messaging, manage a team of Retention Marketers, and set testing roadmaps for segmentation, content strategy, and measurement. Partner with Analytics, Product, and Integrated Marketing to optimize KPIs, personalization, and CRM infrastructure.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Define and evolve the DashPass membership marketing vision and translate growth/retention goals into CRM strategies.
  • •Oversee owned channel marketing campaigns across the DashPass lifecycle to deliver a cohesive, personalized customer journey.
  • •Lead annual and quarterly retention marketing plans and manage a team responsible for retention and engagement outcomes.
  • •Oversee CRM campaign testing roadmap, including message/content strategy, target segmentation, and measurement plans.
  • •Partner cross-functionally to improve personalization and relevance, set KPIs, and advance CRM infrastructure and campaign measurement practices.

Pay and Benefits

Salary: USD 159,800 - 235,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401kParental LeavePaid LeaveCommuter BenefitsDisability InsuranceWellness Stipend

Key Requirements

  • •8+ years of experience in lifecycle marketing, CRM, and/or growth marketing, with 3+ years managing high-performing teams.
  • •Record of driving business results through cross-channel marketing campaigns.
  • •Strong stakeholder management and interpersonal skills.
  • •Hands-on experience with CRM technology, including ESPs, segmentation tools, and complex data structures/systems.
  • •Working knowledge of data tools (e.g., SQL, Databricks, Sigma) and AI tools (e.g., ChatGPT, Claude).
Experience:8+ yearsCRMGrowth marketingLifecycle marketingCross-channel marketing
Skills:Stakeholder managementInterpersonal skillsOrganizationDependabilitySelf-motivation
Tech Stack:CRMESPSegmentationSQLDatabricksSigmaChatGPTClaude

Company Brief

DoorDash US
On-demand logistics platform connecting consumers with local restaurants, grocers, and retailers for food delivery, pickup, and convenience services. Operates a marketplace and last-mile delivery network while offering tools and analytics for merchants and couriers.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2013
WebsiteLinkedIn