AEO/SEO Content Specialist

G2
Bengaluru
Workplace: OnsiteFull timeFunction: Content & Editorial (Writing/Editing)Experience: 2-4 yearsSkills: ["Exceptional writing and editing","Project management","Communication","Hypothesis-driven experimentation","Data-driven iteration"]

Own answer engine optimization (AEO) experimentation for G2’s content, designing and running fast test-and-learn content experiments that improve how AI answer engines discover, trust, and cite G2. Create new, AI-parsable content formats for LLM-driven buyer queries, measure performance across AI visibility (citations, share of voice, prompt-level results) and classic SEO (rankings, traffic), and iterate based on data while collaborating with cross-functional teams.

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FursaFursa
G2
G2
4 days ago

AEO/SEO Content Specialist

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Source: Company careers pageValidated by: Fursa AI
Last checked: 5 hours agoStatus: Live

Job Summary

Own answer engine optimization (AEO) experimentation for G2’s content, designing and running fast test-and-learn content experiments that improve how AI answer engines discover, trust, and cite G2. Create new, AI-parsable content formats for LLM-driven buyer queries, measure performance across AI visibility (citations, share of voice, prompt-level results) and classic SEO (rankings, traffic), and iterate based on data while collaborating with cross-functional teams.
Location: Bengaluru
Workplace: Onsite
Employment Type: Full time
Job Function: Content & Editorial (Writing/Editing)
Seniority: Mid level

Key Responsibilities

  • •Design, execute, and iterate on AEO experiments to improve AI answer engine discovery, trust, and citations.
  • •Create net-new AI-driven discovery content formats (e.g., comparison/use-case listicles, integration/automation formats, buyer guides).
  • •Measure and track AI visibility metrics (citations, share of voice, prompt-level performance) alongside classic SEO metrics like rankings and traffic.
  • •Apply test results to decide what to scale and what to change, prioritizing speed-to-learning over first-draft polish.
  • •Collaborate cross-functionally with technical SEO, market research, off-page, and product teams to compound proven levers.

Key Requirements

  • •2-4 years of experience in SEO content or B2B SaaS writing.
  • •Understand how AI answer engines/LLMs discover, evaluate, and cite content (AEO) and modern SEO principles (topical authority, E-E-A-T, content structure, refresh strategy).
  • •Experimentation mindset: form hypotheses, ship quickly, and iterate using performance data.
  • •Hands-on fluency with LLMs (ChatGPT, Claude, Gemini) for prompting, drafting, refining, and scaling.
  • •Use SEO research and analytics tools (Ahrefs, SEMrush, GA, GSC) and be comfortable learning AI visibility platforms (e.g., Profound) and BI tools.
Experience:2-4 yearsB2B SaaS
Skills:Exceptional writing and editingProject managementCommunicationHypothesis-driven experimentationData-driven iteration
Languages:American English
Tech Stack:AEOSEOChatGPTClaudeGeminiLLMsProfoundAhrefsSEMrushGoogle Analytics (GA)Google Search Console (GSC)AI visibility platformsLLM prompting

Company Brief

G2
Operates the world’s largest B2B software marketplace that collects and publishes user reviews to help organizations discover, evaluate, and manage software purchases and vendor reputation.
Industry: Online Marketplaces
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series D
Headquarters: Chicago, United States
Founded: 2012
Glassdoor
Glassdoor: 3.7
WebsiteLinkedInGlassdoor