Marketing Operations Manager

G2
United States
Workplace: RemoteFull timeUSD 135,000 - 165,000 annuallyFunction: Business OperationsSkills: ["Analytical mindset","Troubleshooting","Process optimization","Communication","Stakeholder management"]

Own and scale the systems behind the marketing-to-sales pipeline, including lead lifecycle architecture, MQA routing/disposition, enrichment workflows, and scoring models that improve lead quality and sales efficiency. Act as operational owner connecting Marketing, Sales, and Business Systems to ensure clean lead flow, accurate data, fast speed to lead, and a GTM stack that supports B2B SaaS growth. Hands-on MarTech leadership across Salesforce and Marketo, plus AI-enabled workflow optimization.

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FursaFursa
G2
G2
3 days ago

Marketing Operations Manager

âś“ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 17 hours agoStatus: Live
Reposted: similar role first listed 7 months ago

Job Summary

Own and scale the systems behind the marketing-to-sales pipeline, including lead lifecycle architecture, MQA routing/disposition, enrichment workflows, and scoring models that improve lead quality and sales efficiency. Act as operational owner connecting Marketing, Sales, and Business Systems to ensure clean lead flow, accurate data, fast speed to lead, and a GTM stack that supports B2B SaaS growth. Hands-on MarTech leadership across Salesforce and Marketo, plus AI-enabled workflow optimization.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Business Operations
Seniority: Manager level

Key Responsibilities

  • •Own and optimize lead, contact, and account lifecycle processes in Salesforce, including MQL/SAL/SQL disposition logic and lead-to-account matching/deduplication.
  • •Manage lead and account enrichment workflows across Clay and ZoomInfo, including provider waterfall configuration and accuracy validation.
  • •Operate and administer Qualified and serve as a primary power user for Groove (or Salesloft), including chat routing, meeting booking, and SDR handoff workflows.
  • •Build and manage lead and account scoring models aligned to buying intent and funnel stage, and refine MQA/MQL qualification criteria with Marketing and Sales leadership.
  • •Identify and implement AI-enabled workflows to reduce manual work and improve data quality, triaging notifications and evaluating new automation opportunities.

Pay and Benefits

Salary: USD 135,000 - 165,000 annually

Key Requirements

  • •5+ years of experience in Marketing Operations, Revenue Operations, or GTM Systems in a B2B SaaS or technology organization.
  • •Deep hands-on expertise with Salesforce and Marketo.
  • •Experience building and managing lead routing frameworks, scoring models, and enrichment workflows (RingLead, Clay, or similar platforms).
  • •Experience migrating or replatforming marketing systems (CRM/MAP/lead routing tools) while managing data and process risk.
  • •Strong understanding of lead lifecycle management, funnel operations, and GTM processes.
Experience:B2B SaaSTechnology
Skills:Analytical mindsetTroubleshootingProcess optimizationCommunicationStakeholder management
Tech Stack:SalesforceClayMarketoQualifiedRingleadGrooveSalesloftZoomInfo6senseFactors.aiAI

Company Brief

G2
Operates the world’s largest B2B software marketplace that collects and publishes user reviews to help organizations discover, evaluate, and manage software purchases and vendor reputation.
Industry: Online Marketplaces
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series D
Headquarters: Chicago, United States
Founded: 2012
Glassdoor
Glassdoor: 3.7
WebsiteLinkedInGlassdoor