Regional Marketing Manager

Etihad Aviation Group
Abu Dhabi
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Attention to detail","Delivery-focused","Stakeholder management","Commercial curiosity","Organizational skills"]

Own end-to-end, full-funnel marketing execution across assigned regional markets, coordinating paid, owned, and earned channels to deliver local country execution plans. Partner with Revenue & Commercial teams and manage external agencies to ensure campaigns are on time, on brand, and locally relevant. Track performance (reach, engagement, traffic, bookings, CPA), support reporting and post-campaign reviews, and optimize based on insights while engaging markets through periodic travel.

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Etihad Aviation Group
Etihad Aviation Group
1 week ago

Regional Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 18 hours agoStatus: Live
Reposted: similar role first listed 2 weeks ago

Job Summary

Own end-to-end, full-funnel marketing execution across assigned regional markets, coordinating paid, owned, and earned channels to deliver local country execution plans. Partner with Revenue & Commercial teams and manage external agencies to ensure campaigns are on time, on brand, and locally relevant. Track performance (reach, engagement, traffic, bookings, CPA), support reporting and post-campaign reviews, and optimize based on insights while engaging markets through periodic travel.
Location: Abu Dhabi
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Execute integrated, full-funnel marketing campaigns across assigned markets, from awareness through to conversion.
  • •Coordinate activity across paid, owned, and earned channels (digital, social, sponsorships, OOH, partnerships, CRM) to deliver country execution plans.
  • •Manage campaign timelines, assets, approvals, and deployment to ensure seamless delivery.
  • •Act as day-to-day marketing contact for assigned markets and partner with Revenue & Commercial teams to align with commercial priorities.
  • •Track key campaign performance metrics and support reporting, post-campaign reviews, and optimization opportunities.
Travel: Medium travel

Key Requirements

  • •5 years of marketing experience in a consumer-facing business, ideally within airlines or retail.
  • •Bachelor’s degree.
  • •Solid experience executing multi-channel marketing campaigns.
  • •Highly organized, delivery-focused, and comfortable managing multiple workstreams.
  • •Experience working with agencies and multiple internal stakeholders.
Experience:5+ years
Education:Bachelor's
Skills:Attention to detailDelivery-focusedStakeholder managementCommercial curiosityOrganizational skills
Languages:English (UK)

Company Brief

Etihad Aviation Group
Etihad Aviation Group (Etihad Airways) is the national airline of the UAE, operating passenger and cargo services worldwide from Abu Dhabi and providing aviation-related services across hospitality, maintenance and cargo sectors.
Industry: Airlines
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Funding: Government Funded
Headquarters: Abu Dhabi, United Arab Emirates
Founded: 2003
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